How to Start Your Small Business Blog (Step 1)

Hey, Sushant & Vijaya here. 


We make thousands of dollars monthly through Blogging, Digital Products, Digital Marketing, Affiliate Marketing, Freelancing, Product Development, & Business Mentoring.


We started our journey and saw ups and downs, as there was no one to guide us on the correct path, so we wasted a lot of time and energy. With this blog, we want to help you start your incredible blog journey to market your small business while saving time and energy.


You can read our real story here >> A journey from $350 to 3 Farms

  • What are the Benefits of Blogging for Small Business Owners?
  • Why every Small Business needs a Business Blog?
  • Why you should start a blog for your business?
  • What are the best Business Blogging Tips for my small business?

We made this ultimate ‘How to Start a Blog’ Step-by-Step Checklist Guide – compiling our knowledge, learning, and experience to build a better path for you to start.


In this article series, we will discuss Niche Selection:

  • Understand Blogging & Types of Blogs
  • Understand & Find Niche Profitability
  • Narrow Down into Micro & Sub-Niches
  • Niches and Subjects to Avoid
  • Finding Your Blog Micro Niche ‘The Gold Mine‘
  • Finding your perfect blog name
  • Learn about Keyword Research

Get Ready for the Big Game!
You will learn everything as you follow through the series…
Become Hero from Zero!

Table of Contents

Why to start Business Blogging?

Blogging is no longer just a hobby but has become a significant part of online marketing for today’s smal businesses. As a result, blogging is thriving and has a future; it is worth your time and effort.


In the current digital age, where online visibility is crucial, blogging provides a great platform to showcase your brand, expertise, and services. It is a proven strategy for attracting and engaging potential customers and improving your search engine rankings. 


The benefits of blogging are immense, and investing your time and effort in creating quality content can pay off in the long run. 



Take your Small Business Online Marketing in your Control and Say Good Bye to

  • Dependence on local foot traffic
  • Too much expense in Google, Instagram, Facebook Paid Ads
  • Limited reach and exposure
  • Difficulty in competing with larger businesses
  • Inability to target specific local audiences
  • Limited ability to collect and analyze customer data
  • Lack of customer engagement, interaction, and announcements
  • Difficulty in establishing brand identity and reputation online
  • Inability to adapt quickly to market changes and trends
  • Limited resources for marketing and advertising efforts
  • Difficulty in building and maintaining a strong online presence.

Unlock the door of your dreams...
Break free from the shackles of the ordinary

There are many more reasons to start a Blog!

  • Expand your business using Blogging 
  • Get qualified Organic client traffic
  • Location-independent freedom
  • Be the captain of your ship
  • Unlock diverse income streams
  • Part-time, full-time, passive, or active
  • Experience the thrill of earning legit money online.
  • Minimal investment to start a business blog
  • No technical degree? No problem, just outsource

How much do bloggers earn?

Search any known blogger on Google, and you will easily find income in 6-7 figures.


According to “Glassdoor reports,” based on the anonymously submitted salary data, the average blogger’s salary is over $50,000 per year.


We know bloggers were making over $100,000 per year and working 2-3 Hours / per day.

How much Investment would it take to start a small business blog?

If you treat blogging as an online marketing pipeline, it has some expenses. But don’t worry. It’s not going to break the bank.


On the contrary, it will cost you less than any offline business marketing efforts and expense you can think of.


Here is what you will need:

  • Domain

Cost around $10 to $20 per year


  • WordPress Hosting (with Daily Backup Feature)

$100 to $1000 / year

(If you purchase a domain and hosting from the same platform, you will likely see offers on it, such as Bluehost / Hostinger offering the domain name free for the 1st year with the hosting services)


  • Premium Paid WordPress Theme

$60 to $200


  • WordPress Setup / WP Theme Customization

$500 to $1000


  • Mailchimp Email Campaign (Future)

This is optional and FREE till 2000 contacts, after that, $30/month


  • Paid Plugins (Future)

$100 to $500/Year


  • Article Writing (Outsourced – atleast 50 in your niche)

Self ($0)

if outsourced ($30 to $80 per article, depending upon the word length and complexity)



So, we can say the average cost of starting a business blog can be around $1000 to $5000

Can I start small business blogging for free on blogger?

Technically, YES, if you want to, you can.

But why would anyone go for paid Custom WordPress Blog Website if there are free blogging platforms?

Well, the answer is that free platforms come with certain limitations, such as:

  • You don’t get your own blog domain/name but rather a subdomain
  • Do not offer you complete control over monetizing the blog
  • You can’t place ads on your own, and you also have certain other limitations
  • Low bandwidth causes problems when traffic builds on your site to a certain point
  • Do not look professional and hence seem less credible

You can’t expect blogging to be FREE when you wish for a good income from it.

If it were easy and free yet had this potential, everyone, including the child next door, would be doing it.

How long does getting a traffic boost or making money from my Small Business Blog take?

Let’s be honest: it takes 3 to 6 months to get a boost in Google Traffic and jump on rankings if the competition is low to moderate.


And why is that so?


Well, that’s because – Business Blogging is not easy, and anyone can do it. Blogging is not just setting up a website, writing a few posts, sitting back, and waiting for money to flow in.


In the first few weeks:


  • You’ll be frustrated by how much time it takes to do even a simple thing (like finding out how to install a plugin).

  • Building traffic is a slow process; you’ll likely get little traffic in the first few days.

  • You’ll need help to write an article, get overwhelmed sometimes, and might lose motivation, so it’s always better to outsource blogging work to a reliable company. Due to business operations, sales, and so many things in hand, most business owners who try blogging will quit in their first month.

The truth about earning money from your small business blog:

To make money through blogging, you must be prepared to work hard for at least 6-12 months before expecting the outcomes.

If you are ready to write at least two small business articles per week,
Welcome to the Club of Elites, you are just on the right track.

Is Business Blogging dying?

The answer is a Big NO!

Blogging is growing and fostering like never before!


Well, what do you do when you want to know about something? Of course, the first thought is to Google it. Right?


You wouldn’t be reading this article now if it weren’t true.


  • The world is moving fast, and the internet is even quicker with internet penetration across the globe; Blogging has become a global platform to connect to the world; today, 77% of internet users read blogs to find information. 

  • Businesses are moving online; Blogging has become an effective means for today’s businesses to create an online entity. 

  • 92% of marketers recommend blogging as an effective tool for digital marketing, and companies that produce blogs as a part of their marketing effort receive 67% more leads than general businesses.

  • Snippets, Smart speakers like Seri, and Alexa. How do you think they answer you?

  • They search for concise answers on websites to deliver to you, and that website can also be your blog if you use the right strategies. 


So, do you still think Business Blogging is dying?


Requirements to Start a small business blog

Okay, if you are still with us, you are serious about growing your small business!

So, what would it take to start a small business blog? Here is what I say –


  •  You don’t need to be a writing expert. 
  •  You don’t need prior experience in blogging.
  •  You don’t need a degree, qualification, or high school certificate.
  •  This is 100% Beginner Friendly.
  •  All you need is knowledge of blogging, how it works, some magic SEO, and dedication. 


This series will help all Small Business Owners understand the ins and outs of Business Blogging to get better results from Freelancers / Companies while outsourcing their Business Blog work or even planning to do the same themselves.


So let’s Start with the Basics and gradually move on to More Advanced Tips and Strategies.

Free Learn Blogging Book

Launch your Money Blog

Build a 24/7 money machine that you can create and grow from anywhere in the world you are…

Choose your Small Business blog topics carefully

What Blog Topic or Blog Niche should I choose?

  • A topic that interests me a lot?
  • An issue that people search frequently?

The first step to blogging is to choose the topic; you want to write a blog about and then select a specific category to specialize your content. Which initially might seem a little confusing, but you need not worry.

Here is what you can do to find suitable blog topics to write 

Writing on the topics that you find attractive is much easier than writing on just any random popular topic.

Jot down 3 to 4 of your interests and see if you can write on any of them.

Photo: Search Results in Google Trends

Select Your Small Business Blog Niche and Micro Niche

Once you decide what topic to write about, you can further narrow it down to your specialization or particular interest using Google Trends, Ahref, SMERush, or Organic Search Volumes Data.

For example, health and fitness is a vast industry; you may choose a main category like women, men, sports person, and then select a sub-category like:

  • Men’s > Fat Loss / Muscle Building
  • Men’s > Fat Loss > After 40

Focusing on niche and micro niches helps to cut the competition in your selected field and achieve specialization that differentiates your blog from the crowd.

Some evergreen topics to cover via your small business blog:
  • Benefits of your product / services
  • How-to guides and tutorials
  • Product reviews and comparisons
  • Industry news and trends
  • Personal experiences and stories
  • Testimonials / Case studies
  • Customer Knowledge – Tips
  • Events, Offers, Discounts
  • Frequently Asked Questions (FAQs) and Answers
  • Top 10 Lists relevant to your business or industry
  • Behind-the-scenes look at your business operations
  • Infographics and visual content explaining complex concepts
  • Interviews with industry experts or influencers

If you have an offline business, starting a blog can do wonders for you. It's a low-cost investment that can bring in high returns. You can write about your business and establish yourself as an expert in your industry.

People will trust you and your business, and you can attract new customers.

The best part?
You can make money by growing your business using online traffic.

Blogging opens opportunities for small business owners. Don't miss out on the potential it can bring to your business.



That’s nice to see you guys stay till last.


In this article, we target all those questions we had in our mind when we began as a blogger and the questions you might also have.


And in case you have any further queries, do ask your questions in the comment section below; if Step 1 is all clear, you can move on to the following article, Step 2, where we will discuss Keyword Selection, Choosing a Domain Name, and WordPress Hosting.


Consider this your bonus – Mark my words “Blogging is easy when you know; how to do it right” this is what we will be focusing on the entire series, and the first thing we will help you do right is – choosing a perfect blog topic.

Stay tuned, and see you at our next blog.


Good luck with your blogging journey 🙂

Sushant & Vijaya

Handpicked inspirational Youtube videos for you

How to Start a Blog – YT Channel ‘Hostinger Academy’

Krista Stryker – I Am A Blogger documentary – YT Channel ‘ConvertKit’

Type anything on Google, after few advertisements, what you see there, is a website. Now a blog is nothing but a website that is updated with new content on regular basis. It’s generally written in an interactive or informal style as if writing to a friend.

Your goal as blogger is to serve your content in the best possible manner, charm your readers, give what they seek, turn them into your loyal audience, and ultimately create opportunities to sell.

If, you want to start blogging for free there are few platforms you can start with –


Come on, that ….. Shouldn’t even be a question at all. I mean why not?
You don’t need to be a professional writer or an expert to start a blog. Your readers, are basically looking for some personal assistance. Just like you seek a friend’s opinion when you know your friend knows a little more on a subject than you do. As long as you serve them what they seek and be relatable, you can become a blogger for sure.

In fact, blogging today, is one of the most convenient ways to make money online and to build the sort of freedom and work environment that not many jobs offer you.
And this can be scaled further with multiple Blogs…


Notify of
Inline Feedbacks
View all comments

Hey! Sushant & Vijaya Here

Welcome to

We created this Business Blog to guide small businesses, solopreneurs, mompreneurs, freelancers, and online business owners in launching their businesses offline and online.

We work with clients all around the world on:
  • Logo
  • Branding
  • Business Blog
  • Corporate Identity
  • Sales Presentation
  • Product Packaging
  • Shopify Store
  • Google SEO
  • Digital Marketing
  • Affiliate Marketing and more…

If you need our Help? We help you save time to Grow your Business.

Lets Connect!
Sushant & Vijaya
Latest Articles
Blog Categories