How to Start a Youtube Channel in UK USA (Business Plan)

How to start a Youtube Channel

Do you have these questions in your mind?

  • How to start a Youtube Channel?
  • Is Youtube a profitable business? 
  • Can you make money as a YouTube? 
  • How much money will it take to get started? 

In this article, you will find answers to all your questions. So please grab a cup of coffee, and let’s get started.

Table of Contents

How to start a Youtube Channel? 

YouTube is a video-sharing platform that allows users to upload, share, and view videos. It was founded in 2005 and is now one of the largest social media platforms in the world, with over 2 billion monthly active users. Users can upload videos on almost any topic, from entertainment and music to educational and instructional videos. 

Starting a YouTube channel can offer a range of benefits, from personal fulfillment to professional growth. For individuals just staring out and , creating and for businesses and entrepreneurs, YouTube provide a platform for building a brand. Additionally, YouTube can offer opportunities for monetization through advertising, sponsorships, and merchandise sales. 

Whether for personal or professional reasons, starting a YouTube channel can be a rewarding way to engage with an audience and achieve your goals.

Market Insight:

On YouTube, there are more than 114 million active YouTube channels, and over 2.6 billion monthly active users, in over 100 countries

How to start a Youtube Channel

Types of Youtube Business Models

There are several types of business models that content creators can use on YouTube:

  • Ad-based model:
    Creators earn revenue through advertisements placed on their videos. YouTube shares a percentage of the revenue with the creator.
  • Sponsorship model:
    Creators earn money by promoting or endorsing products or services in their videos. Sponsors pay the creator for their endorsement.
  • Merchandising model:
    Creators sell branded merchandise, such as T-shirts or hats, featuring their channel or logo.
  • Crowdfunding model:
    Creators ask their fans for financial support to create new content. Platforms like Patreon or Kickstarter can be used for this purpose.
  • Subscription model:
    Creators offer exclusive content or perks to fans who pay a monthly subscription fee. YouTube’s own subscription service, YouTube Premium, also falls under this model.
  • Affiliate marketing model:
    Creators earn commissions by promoting other people’s products or services in their videos and providing a unique link or code for viewers to make purchases.
  • Fan-funding model:
    Creators ask their fans to directly contribute money towards their content creation costs. This model is similar to crowdfunding, but typically involves smaller, ongoing contributions rather than a large one-time donation.


Overall, creators often use a combination of these models to diversify their revenue streams and generate income from multiple sources.

How to start a Youtube Channel

Pros and Cons of starting a Youtube Channel


  • Opportunity for fame and influence
  • Potential for passive income streams
  • Creative outlet and ability to express oneself
  • Ability to connect with like-minded individuals and build a community



  • Can be time-consuming and require significant effort
  • Can be difficult to stand out among the vast number of channels
  • May face criticism or negativity from viewers
  • Can be financially unstable or inconsistent. 

Investment required to start a Youtube Channel

Starting a YouTube channel business requires some investment, including:

  • Equipment such as a camera, microphone, and lighting.
  • Video editing software.
  • Internet connection and computer or laptop.
  • Cost of creating content, such as props or travel expenses.
  • Promotion and marketing costs to reach a wider audience.


The exact cost will depend on the type of content and quality desired, but it’s possible to start with minimal investment and upgrade equipment as the channel grows.

How to start a Youtube Channel

How much can you make as a Youtuber?

The amount of money a YouTuber can make varies widely. It depends on several factors, such as the number of views, the type of content, the audience demographics, the monetization method used, and more.

The average earnings per 1,000 views (CPM) can range from $0.25 to $4.00, but this can vary depending on the type of content and audience engagement.

Some popular YouTubers can earn millions per year from ad revenue, sponsorships, and merchandise sales, while others make only a few hundred dollars monthly.

Market Insight:

One of the most subscribed YouTuber in the world, Jimmy Donaldson aka 'Mr. Beast', has net worth of over $1 Billion and a monthly income of around $3 million.

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How to start a Youtube Channel

Types of YouTubers

There are many different types of YouTubers, each with their unique style, content, and audience. 


Some common types of YouTubers:



  • Vloggers: 
    Vloggers typically share their daily life, experiences, and thoughts with their audience. They often film themselves in real time and provide a BTS look into their lives.
  • Gamers: 
    Gamers create content around video games, such as walkthroughs, reviews, and Let’s Play videos. They often have a loyal following and engage with their audience through live streams and online gaming communities.
  • Beauty and Fashion Influencers: 
    Beauty and Fashion YouTubers create content related to makeup, skincare, and fashion. They often provide tutorials, product reviews, and style advice.
  • Educators: 
    Educators create content that teaches their audience about various topics, such as science, history, or languages. They often have a passion for teaching and use YouTube to share their knowledge.
  • Comedy and Entertainment: 
    Comedy and entertainment YouTubers create content that is meant to entertain their audience. They often use humor, skits, and parodies to engage with their viewers.


Note: Many content creators combine different genres or have a unique approach to their content, making YouTube a diverse and creative platform.

How to start a Youtube Channel

Types of Income Streams in YouTube 

If you are thinking of becoming a Youtuber, you should try to explore the different types of income streams you can have in this platform!


Here are some Income Streams you could try:


  • Advertising revenue: 
    This is the most common income stream for YouTubers. YouTube shares a portion of the advertising revenue generated from ads shown on your videos.
  • Brand deals and sponsorships: 
    You can work with brands and companies to promote their products or services in your videos. You can negotiate a fee or commission for promoting their products or services to your audience.
  • Affiliate marketing: 
    You can earn a commission by promoting products or services through affiliate links in your video descriptions or sponsorships.
  • Merchandise sales: 
    You can sell branded merchandise, such as T-shirts, mugs, and other products related to your channel or brand.
  • Crowdfunding: 
    You can use crowdfunding platforms like Patreon or Kickstarter to allow your fans to support your channel and content by making donations or pledges regularly.
  • Super Chat: 
    This feature allows viewers to donate to your channel during a live stream. You can earn Money from Super Chat donations.
  • YouTube Premium revenue: 
    If you have a YouTube Premium subscription, you can earn a portion of the revenue generated from YouTube Premium subscription fees.
  • Channel memberships: 
    You can offer channel memberships to your viewers for a monthly fee. Members can access exclusive content, badges, and other perks.
  • YouTube Shorts Fund: 
    YouTube recently launched the Shorts Fund, which pays eligible creators to create engaging and original content on YouTube Shorts.
  • Licensing your content: 
    You can earn Money by licensing your videos for use in commercials, TV shows, or movies. You can also permit your music or sound effects to creators or companies.
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How to start a Youtube Channel

Types of Equipment needed to start a Youtube Channel

In general, becoming a successful YouTuber requires significant time and effort, and the financial investment will depend on your specific goals and needs. 


With the rise of smartphone technology and the availability of free editing software, it’s possible to get started with minimal investment and gradually upgrade your equipment as you grow your channel.


However, Here are some types of equipment we recommend when starting: 


  • Camera: 
    A good quality camera is essential for capturing high-quality footage. You can consider cameras like the Canon EOS M50 Mark II (around $600) or Sony ZV-1 (around $750).
  • Tripod: 
    A tripod will keep your camera steady and help you achieve smooth shots. Tripods can range from $20 to $200, depending on the quality and features you need.
  • Microphone: 
    A high-quality microphone is essential for capturing clear audio. The Rode VideoMic Pro (around $250) and Shure SM7B (around $400) are popular options.
  • Lighting: 
    Proper lighting is essential for creating a professional-looking video. You can use simple ring lights (around $30) or invest in more advanced lighting setups (around $200-$500).
  • Editing Software: 
    You’ll need software to edit your footage, and popular options include Adobe Premiere Pro (around $20 per month) and Final Cut Pro (around $300).
  • Memory Card: 
    A sound memory card will ensure enough storage space for your footage. A 64GB SD card can cost around $20-$40.
  • External Hard Drive: 
    You’ll need a reliable external hard drive to keep your footage safe. Exterior hard drive prices can range from $50 to $200 or more, depending on the capacity and features.
  • Laptop/Computer: 
    A powerful laptop or computer is essential for video editing. You can consider options like MacBook Pro (around $1,300) or a high-end PC (around $1,000-$2,000).
  • Drone: 
    If you plan to create travel vlogs, a drone can help you capture stunning aerial shots. Depending on your desired features, drones can range from $300 to $1,500.
  • Webcam: 
    A good quality webcam like Logitech C920 (around $80) can be an excellent investment for live streaming or video calls.

What type of content is popular on Youtube?

Here's a list of popular YouTube video categories:

1. Music / Singing
2. Teaching
3. Tutorials
4. Gaming
5. Kids Videos
6. Fashion Advice
7. Makeup Tutorials
8. Cooking Videos
9. Pet Funny Videos
10. DIY Videos

11. Comedy Videos
12. Tech Videos
13. Product Reviews
14. Self-Help Motivational Videos
15. How To Tutorials and Guides
16. Video Game Walkthroughs
17. Vlogs
18. Celebrity Gossips
19. Unboxing Videos
20. Comedy or Sketch Videos
21. Prank Videos
22. Parodies

How to start a Youtube Channel

Types of tools needed when starting a Youtube channel

Here are the top 5 paid and five unpaid must-have tools for YouTubers



  • Adobe Creative Cloud: 
    This creative software suite includes tools like Premiere Pro for video editing, Photoshop for photo editing, and After Effects for motion graphics. Prices start at $20.99 per month.
  • TubeBuddy: 
    This YouTube optimization tool can help you improve your video SEO, find keywords, and analyze your competition. Prices start at $9 per month.
  • Aweber: 
    This email marketing tool can help you build an email list and send newsletters to your subscribers. Prices start at $19 per month.
  • Epidemic Sound: 
    This music library provides royalty-free music for your videos. Prices start at $15 per month.
  • Hootsuite: 
    This social media management tool can help you schedule and manage your social media posts across multiple platforms. Prices start at $19 per month.




  • YouTube Analytics: 
    This is a built-in tool within YouTube that provides you with data on your channel’s performance, including views, watch time, and audience demographics.
  • Canva: 
    This free graphic design tool can help you create custom thumbnails, banners, and other graphics for your channel.
  • Google Keyword Planner:
    This free tool can help you find relevant keywords for your video titles and descriptions.
  • OBS Studio: 
    This free, open-source software can help you live stream and record your screen.
  • YouTube Studio: 
    This free tool allows you to manage your channel, upload videos, and interact with your audience.
How to start a Youtube Channel

Some YouTubers for you to get inspired!

While there are more than 10 million + YouTube channels in the world, following an individual or company who has done and become famous through this platform is always an inspiration you could try to emulate.

So here is a list of YouTubers who are one of the most popular in their respective fields:

  • PewDiePie: 
    A Swedish YouTuber who is known for his gaming content, as well as commentary on internet culture and memes.

  • Zoe Sugg (Zoella): 
    A British YouTuber who started making videos about beauty and fashion but has since expanded to lifestyle content, including vlogs and mental health advocacy.

  • Casey Neistat: 
    An American filmmaker and entrepreneur who creates vlogs, short films, and other content related to his personal and professional life.

  • Mark Rober: 
    An American YouTuber who creates educational and entertaining videos about science, engineering, and other topics related to his background as a former NASA engineer.

  • Bon Appétit: 
    A group of chefs, food experts, and journalists who produce cooking and food-related content, including recipe tutorials, food challenges, and cultural explorations of different cuisines.

  • Lilly Singh (IISuperwomanII): 
    A Canadian YouTuber who creates comedic videos about her life experiences, sketches, and parodies.

  • Devin Graham (devinsupertramp): 
    He is an American YouTuber producing high-quality videos about extreme sports, adventure, and travel.

  • Safiya Nygaard: 
    An American YouTuber who creates fashion and beauty-related content and videos exploring different aspects of pop culture and history.

  • Kurzgesagt: 
    In a Nutshell – a German animation studio that produces educational videos on various topics, from science and technology to politics and philosophy.

  • Ryan Higa (nigahiga):
    An American YouTuber who creates comedy sketches, parodies, and other humorous content.

How to start a Youtube Channel

Why we recommend Vlogging?

Vlogging is more popular than other genres on YouTube as it offers a personal connection, authenticity, entertainment value, and accessibility. Vlogs are often unscripted, making them genuine and trustworthy. They are entertaining to watch, and with smartphones and easy-to-use cameras, anyone can start vlogging.

Starting a YouTube channel and becoming a vlogger as an online business, let’s you create and publish video content easily on YouTube to build an audience and generate income from your content. 

To make Money from your vlogging business, monetize your YouTube channel with ads or join an affiliate program. You can also sell products or services related to your channel’s theme

Here are some types of vlogging niches you could try:

  • Beauty Vloggers 
  • Travel Vloggers 
  • Gaming Vloggers 
  • Lifestyle Vloggers
  • Food Vloggers
  • DIY Vloggers
  • Comedy Vloggers
  • Fitness Vloggers
  • Educational Vloggers
  • Music Vloggers 
  • Family Vloggers
  • Tech Bloggers
  • Fashion Vloggers
  • Sports Vloggers
  • Pet Vloggers


In conclusion, starting a YouTube channel can be a fun and rewarding experience. 


Whether you’re sharing your passions and talents with the world, building a brand or business, or simply connecting with others who share your interests, YouTube offers a platform to create and share content that can reach a global audience. 


With the right equipment, strategies, and dedication, you can grow your channel and positively impact your viewers. 


So take the leap and start creating – you never know where it might take you!

Want to Save Time in your Business Launch?

  • How to Create a Business Plan
  • What is Market Research, USP, Niche & Positioning
  • How to find a suitable name for your business
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  • How to Register Your Business
  • How to Register for Taxes
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  • How to Open a Business Bank Account
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  • Which Payment Processing Terminal (POS) to buy
  • How to get Funds for your Business
  • How to do Sales & Marketing – Offline & Online
  • Why have a Website / Blog / Social Media
  • How to build & train your Dream Team
  • How to provide Excellent Customer Service
  • Buying an Old Business Vs Franchisee Vs Own Brand from Scratch

Handpicked inspirational Youtube videos for you

If I Started a YouTube Channel in 2023, I’d Do This – YT Channel ‘Ali Abdaal’

How to Start a YouTube Channel (for beginners/noobs) – YT Channel ‘Annie Dang’


A. The type of content you create will depend on your interests, expertise, and target audience. Consider what topics you’re passionate about, what knowledge or skills you can share, and what type of content your target audience is searching for.

A. No, you don’t need expensive equipment to start a YouTube channel. While high-quality equipment can improve the production value of your videos, you can start with a smartphone camera and basic lighting and audio equipment.

A. Growing your channel and getting more subscribers takes time and effort. Some strategies to consider include optimizing your videos for search, promoting your videos on social media, collaborating with other creators, and engaging with your audience through comments and community posts.

A. To monetize your channel, you’ll need to meet YouTube’s Partner Program requirements, which include having 1,000 subscribers and 4,000 watch hours in the past 12 months. Once you’re eligible, you can earn money through advertising revenue, sponsorships, and merchandise sales.

A. Using copyrighted music or footage without permission can result in copyright infringement and potential legal issues. To avoid this, either use royalty-free music and footage or obtain the necessary permissions or licenses.

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