How to Make Money Streaming Video Games in UK USA (Business Plan)

How To earn With Game Streaming

Do you have these questions in your mind?

  • Which is best for game streaming?
  • What does game streaming do?
  • Does game streaming make money?
  • How to become a game streamer?
  • How do I start streaming?


In this article, you will find answers to all your questions. So grab a cup of coffee and let’s get started.

Table of Contents

What is the Gaming Streams Business

Game streaming is a form of online entertainment where a person plays a video game and broadcasts their gameplay live over the internet for others to watch. 


The player typically uses a streaming platform such as Twitch, YouTube, or Facebook Gaming to share their gameplay with an audience. 


Game streaming has become increasingly popular in recent years, with many people enjoying watching their favorite streamers play and interact with their communities.


In addition to providing entertainment, game streaming has become a way for people to make a living. Popular streamers can earn money through sponsorships, donations, and advertising revenue, among other things. 


Some professional gamers stream their gameplay to showcase their skills and attract attention from esports teams and sponsors.

Game Streaming Online Business Idea

Types of Game Streaming Business Models

Streamers can use several business models in game streaming to monetize their content and generate revenue. 


Some of the most common business models in game streaming are:


1. Subscription model: 

This business model charges viewers a fee for exclusive content, such as ad-free streams, subscriber-only chats, and custom emotes. Popular game streaming platforms like Twitch and YouTube offer subscription options for viewers to support their favorite streamers.


2. Donations/tips: 

Many streamers accept donations or tips from viewers to generate revenue. In addition, viewers can use platforms like PayPal or Patreon to send money directly to the streamer.


3. Sponsorships: 

Streamers can partner with companies to promote their products or services on their stream. This can include sponsored segments, product placement, or branded content.


4. Advertisements: 

Similar to traditional media, game streaming can feature pre-roll, mid-roll, or post-roll ads and sponsored content.


5. Affiliate marketing: 

Streamers can earn a commission by promoting and recommending products or services to their viewers. This can include gaming equipment, merchandise, or other related products.


6. Crowdfunding: 

Some streamers use crowdfunding platforms like Kickstarter or GoFundMe to raise money for specific projects or goals, such as upgrading their equipment or attending gaming events.


Note: A streamer’s business model depends on their goals, audience, and content type. Successful streamers often combine these models to diversify their revenue streams and maximize their earnings.

Game Streaming Online Business Idea

How to Start a Game Streaming business

To start game streaming, follow these steps:


1. Get the right equipment: 

You need a gaming PC or console, a webcam, a microphone, and a stable internet connection to stream your gameplay.


2. Choose a streaming platform: 

Consider which platform suits your goals and Audience. Twitch is the most popular game streaming platform, but YouTube Gaming and Facebook Gaming are also options.


3. Create an account: 

Once you choose a platform, create an account, and customize your channel. Choose a username and profile picture that represents your brand.


4. Set up your equipment: 

Ensure your gaming setup is optimized for streaming. Test your gear and adjust your settings for optimal performance.


5. Create engaging content: 

Create a streaming schedule and plan your content. Consider your Audience and what they would like to see. Make sure your content is engaging, entertaining, and informative.


6. Promote your channel: 

Use social media to promote and reach a wider audience. Engage with viewers and build a community around your brand.


7. Monetize your channel: 

Consider different monetization strategies, such as sponsorships, donations, advertising, and subscriptions. Then, develop a plan that works for your brand and Audience.

Game Streaming Online Business Idea

Pros and Cons of a game Streaming

Here are some pros and cons of the streaming game and doing money business:


  • Flexibility
  • Passion
  • Low start-up costs
  • Potential for high earnings


  • High competition
  • Long hours
  • Uncertainty
  • Risk of burnout

Game streaming has exploded in popularity recently, and many gamers have turned their hobby into a lucrative career. With platforms like Twitch, Mixer, and Patreon, building an audience and monetizing your content is easier than ever.

Game Streaming Online Business Idea

Game Streamer’s investment

The amount of investment needed for setting up a streaming game and doing money business can vary greatly depending on the region, individual circumstances, and the scale of the operation. 


Here are some factors to consider for the UK and the USA:


1. Equipment: 

The equipment cost can range from a few hundred to several thousand pounds. For example, a high-quality computer can cost anywhere from £800 to £2,500. Additional microphones, webcams, and lighting can cost between £50 and £200 each.


2. Software: 

Streaming Software like OBS is complimentary, while paid Software like XSplit and Wirecast can cost between £15 to £299.


3. Platform Fees: 

Platforms like Twitch, YouTube Gaming, and Facebook Gaming take a percentage of earnings in exchange for providing a platform for streaming content. This percentage can range from 30% to 50%.


4. Marketing Costs:

To promote content and grow the Audience, investing in marketing campaigns on social media channels or other advertising platforms can cost several hundred to several thousand pounds.


Overall, the one-time setup cost for a streaming game and doing money business in the UK and USA can range from a few hundred pounds or dollars to several thousand pounds or dollars, depending on the equipment, software, and marketing costs involved.

Game Streaming Online Business Idea

How much you will earn as a Game Streamer!

The amount of money a game streamer can earn varies greatly. It depends on various factors, such as audience size, content quality, engagement with the audience, and the monetization methods they use.


It isn’t easy to provide an exact figure, as the earnings of a game streamer can range from a few dollars per month to millions of dollars per year. 


However, some successful game streamers earn millions annually through advertising revenue, sponsorships, donations, and merchandise sales. 


These top streamers typically have a large following and produce high-quality content that engages their audience and keeps them returning for more.


On the other hand, smaller streamers may earn a few hundred dollars per month or less, primarily through donations and subscriptions.


In many cases, it can take years of consistent streaming and building a dedicated audience to reach a level where game streaming can be a full-time career.


Notably, earning a significant income from game streaming is not guaranteed. Staying out in a highly competitive industry requires hard work, dedication, and creativity.

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Game Streaming Online Business Idea

The Licenses Required for a game Streaming

As a graphic design studio business owner, there are a few licenses and permits you may need to obtain to operate legally. The specific licenses and permits required can vary depending on your location and the nature of your business.

Here are some common licenses and permits that you may need to obtain:


1. Business license:
A business license is a general license that is required to operate any type of business. It is issued by the local government, and the requirements and fees vary depending on your location.


2. Sales tax permit: 

If you plan to sell products or services, you will need a sales tax permit to collect and remit sales tax to the state government.


3. Professional license:
Depending on the type of graphic design services you offer, you may need a professional license. For example, if you offer architecture or engineering services, you may need a professional engineering or architecture license.


4. Zoning permit:
If you plan to operate your business from a commercial property, you may need a zoning permit to ensure that your business is allowed in that location.


5. Health permit:
If you plan to serve food or drinks to your clients, you may need a health permit to ensure that your business meets health and safety standards.


6. Copyright and trademark registration:
If you create original designs, you may want to register for copyright or trademark protection to protect your intellectual property.


It is important to research the specific licensing requirements in your area and to obtain all necessary licenses and permits before starting your business to avoid any legal issues down the road.

Game Streaming Online Business Idea

Ways you to earn money as a Game Streamer

Here are some of the main ways you can earn as game streamers:


1. Live Streaming:
Game streamers can offer live streaming of their gameplay and provide commentary or engage with their audience through chat.


2. Exclusive Content:
Streamers can offer exclusive content to their subscribers, such as ad-free streams, subscriber-only chats, or early access to content.


3. Merchandise:
Many game streamers offer branded merchandise such as t-shirts, hats, and mugs that feature their logo or catchphrases.


4. Personalized Content:
Some game streamers offer personalized content such as shoutouts, personalized gameplay, or coaching sessions to their viewers for a fee.


5. Sponsorship Deals:
Streamers can partner with companies and offer sponsorship deals to promote their products or services on their stream.


6. Donations:
Streamers can accept donations or tips from viewers as a way to generate revenue and support their channel.


7. Affiliate Marketing:
Streamers can promote products or services through affiliate marketing and earn a commission on any sales made through their unique affiliate link.


8. Events and Meetups:
Game streamers can organize events and meetups for their viewers to meet them in person, play games together, and participate in other activities.


Note: Successful streamers often use a combination of products and services to create a diversified revenue stream and maximize their earnings.

Game Streaming Online Business Idea

Trends & Challenges in the Game Streaming Industry

Here are some trends and challenges in the streaming game and doing money business:



  • Mobile Gaming
  • Live Streaming
  • eSports Popularity



  • Oversaturation
  • Copyright Infringement
  • Technical Difficulties
  • Monetization Challenges
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Game Streaming Online Business Idea

Checklist of essential equipment required as a  Game Streamer

Here’s a list of critical equipment needed for streaming games and doing money business:


1. Computer: 

You will need a computer with a decent processor, graphics card, and enough RAM to handle streaming and gaming simultaneously.


2. Microphone: 

A good quality microphone is essential for clear audio on your stream.


3. Webcam: 

A webcam is essential for providing a visual element to your stream.


4. Headset: 

A headset with a built-in microphone can help you communicate with your Audience during your stream.


5. Streaming Software: 

You will need streaming software such as OBS Studio, Streamlabs OBS, or XSplit to broadcast your stream to Twitch or YouTube.


6. Internet Connection: 

A stable and fast internet connection is essential for smooth streaming. Therefore, a minimum of 5 Mbps upload speed is recommended.


7. Lighting: 

Proper lighting can make a big difference in the visual quality of your stream, so investing in some essential lighting equipment can be helpful.


8. Green Screen: 

A green screen can create a more professional-looking stream by removing your background and replacing it with other images or videos.


9. Gaming Console: 

If you plan to stream console games, you will need a console such as PlayStation or Xbox.


10. Games: 

You’ll need the games you plan to stream!


This is a partial list, and additional equipment, such as a capture card or dedicated microphone stands, may be necessary depending on your setup and streaming goals.

Game Streaming Online Business Idea

Tools & Resources for a Game Streaming 

Here are some resources/tools for streaming games and making money, along with their website URLs:


1. Twitch: 

Twitch is the world’s leading live-streaming platform for gamers, and it’s an excellent place for businesses to stream games and make money. 



2. Streamlabs: 

Streamlabs is a suite of live-streaming tools that can help businesses increase engagement and monetize their content. 



3. Patreon: 

Patreon is a membership platform that allows fans to support their favorite creators by paying a monthly subscription fee.


4. Teespring: 

Teespring is a platform for creating and selling custom merchandise. 



5. Canva: 

Canva is a graphic design tool that can help businesses create eye-catching visuals for their live streams and social media posts.

Game Streaming Online Business Idea

Top Game Streaming Platform:

Here are some of the top Game Streaming marketplaces, including Gamer’s, that you can consider using:

1. Twitch –

2. YouTube Gaming –

3. Facebook Gaming –

4. Steam –

5. Roblox –

6. Unity –

7. Game Jolt –

8. –

9. Kongregate –

10. Newgrounds –

Note: While these platforms provide opportunities to earn money through gaming, the actual amount of money you can make may vary based on factors such as the popularity of your content, the size of your Audience, and the revenue-sharing models of each platform.


Streaming games and making money is a viable business model for those passionate about gaming and with the skills to create engaging content.

With the right tools and resources, businesses can build a loyal following and monetize their content through various channels such as sponsorships, merchandise sales, and membership programs. 


While this business model has challenges and risks, the potential rewards can be significant for those willing to invest time and effort. 


With the continuing growth of the gaming industry and the increasing popularity of live streaming, there has never been a better time to explore this exciting and potentially lucrative business opportunity.

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Handpicked inspirational Youtube videos for you

Where To Start Streaming As A New Streamer… YouTube, Twitch, Facebook Gaming? – YT Channel ‘Hammer Dance’

How To Start Streaming On YouTube Gaming (PC) – YT Channel ‘The Video Nerd’

Live Streaming On YouTube — EVERYTHING You Need To Know – YT Channel ‘Senpai Gaming’ 

A. To get started with streaming games, you must invest in essential equipment such as a good-quality computer, microphone, and camera. You’ll also need to choose a streaming platform like Twitch or YouTube and set up a channel. From there, you can start streaming and building an audience.

A. Several ways to monetize your stream include donations, subscriptions, sponsorships, and merchandise sales. You can also earn revenue through advertising if you meet specific requirements on platforms such as Twitch.

A. The amount of money you can make from streaming games depends on various factors, such as your audience size, engagement, and revenue streams. For example, some streamers earn only a few hundred dollars a month, while others earn six figures or more.

A. Building an audience for your stream takes time and effort. Some tips for growing your Audience include:
• Consistently streaming regularly.
• Engaging with your viewers.
• Promoting your channel on social media and other platforms.
• Collaborating with other streamers.
• Offering unique and valuable content.

A. Streaming games and making money can be a challenging and competitive industry. Some challenges include dealing with trolls or negative comments, maintaining a consistent streaming schedule, keeping up with the latest gaming trends and technology, and finding ways to stand out from other streamers. It can also be a mentally and emotionally demanding job, requiring self-motivation and discipline to succeed.

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