How to Start an Insurance Broker Agent Business in UK USA (Complete Guide)

Insurance Broker/Agent Business

Do you have these questions in your mind?

  • How to start an Insurance Broker/Agent Business?
  • How much does it cost to start an Insurance Broker/Agent business?
  • How much can you make from an Insurance Broker/Agents Business? 
  • How to find the best location to open your Insurance Broker/Agent Business?

In this article, you will find answers to all your questions. So please grab a cup of coffee, and let’s get started.

Table of Contents

If you’ve ever watched “The Pursuit of Happyness,” you’ll know the struggles faced by a young Chris Gardner as he tries to build a career as an insurance salesman and eventually, a stockbroker. 


In the movie, Gardner is portrayed by Will Smith, who gives a compelling performance as a single father trying to make ends meet while battling with the challenges of selling insurance in a tough market. 


While the story is a Hollywood dramatization of Gardner’s life, it offers some valuable insights into the world of insurance sales and brokerage. If you’re thinking of starting a career in insurance, Gardner’s story can provide inspiration and guidance on how to overcome obstacles and succeed in this competitive field.


In this article, we’ll explore the steps you need to take to start your journey as an insurance agent or broker, and offer some practical tips on how to succeed in this challenging but rewarding profession.

What is the Insurance Selling Business

The insurance industry is an essential part of the modern economy, providing financial protection to individuals, businesses, and organizations against unexpected events such as accidents, illnesses, natural disasters, and other risks. 


Insurance agents and brokers are professionals who play a critical role in this industry, acting as intermediaries between insurance companies and customers.


Difference between Insurance Agent & Broker

Insurance agents are typically employed by one insurance company and sell that company’s insurance products exclusively. They may have a limited range of products to offer, but they have a deep understanding of the policies they sell and can provide advice and guidance to customers on which policies best meet their needs.



Insurance brokers, on the other hand, are independent professionals who work with multiple insurance companies to find the best policies for their clients. They have a wider range of products to offer and can provide more objective advice since they are not tied to one particular insurance company. Brokers typically work on behalf of their clients, not the insurance companies, and can help customers navigate the complex world of insurance and find policies that meet their unique needs.



Both agents and brokers are required to be licensed in the states where they do business, and they must adhere to strict regulations and ethical standards. They are responsible for educating clients about insurance products, assessing their needs and risks, and recommending appropriate policies to meet those needs. 


They may also be involved in the claims process, helping clients file and manage claims with the insurance company. Overall, insurance agents and brokers play a vital role in helping individuals and businesses protect themselves against unforeseen events and financial losses.

The global market value of the insurance broker/agent business was estimated to be around $311 billion USD, according to a report by Zion Market Research.

Insurance Broker/Agent Business

Define Types of Business Models in this

Different types of business models can be adopted in the insurance broker business. However, some of the common types of business models include:

  • Independent Brokerage Model:
    Under this model, the insurance broker operates independently and represents multiple insurance companies. As a result, they provide unbiased advice and help clients choose the best insurance products that suit their needs.

  • Captive Brokerage Model:
    In this model, the broker represents only one insurance company and promotes their products exclusively. This model suits brokers who want to specialize in a particular niche or product line.

  • Direct Brokerage Model:
    This model involves selling insurance products directly to customers without any intermediaries. Instead, the broker deals with clients now and provides them with all the necessary information to make an informed decision.

  • Hybrid Brokerage Model:
    This model is a combination of the independent and captive brokerage models. The broker represents multiple insurance companies but also has a preferred provider or a partner company they work closely with.

  • Online Brokerage Model:
    The insurance broker operates exclusively online in this model, providing insurance products and services through a website or mobile app. This model is becoming increasingly popular due to its convenience and accessibility.


Note: These are just a few business models that can be used in the insurance broker business. The model chosen will depend on various factors, such as the broker’s goals, target market, and the types of insurance products offered.

Insurance Broker/Agent Business

How to Start an Insurance Business

Starting an insurance business in the USA or the UK requires careful planning and execution. Here are some steps to get you started:



  • Research the industry:
    Before starting an insurance broker business, it is essential to research the industry, understand the competition, and determine what types of insurance you want to offer.


  • Get licensed:
    Insurance brokers must be licensed in the USA and the UK. The requirements vary depending on the state or country, but typically, you need to pass an exam and meet other eligibility criteria.

  • Write a business plan:
    A business plan is a crucial tool for any business. It helps you outline your goals, strategies, and financial projections.

  • Secure funding:
    Starting an insurance broker business requires significant capital. As a result, you may need to secure funding from investors, banks, or other financial institutions.

  • Choose a location:
    Decide where you want to establish your business. Consider factors such as the market size, competition, and local regulations.

  • Build a network:
    Networking is essential in the insurance industry. Build relationships with insurance companies, agents, and other professionals.

  • Set up your office:
    Once you have secured funding and chosen a location, it’s time to set up your office. This includes leasing or buying office space, furnishing it, and purchasing office equipment and supplies.

  • Develop a marketing strategy:
    Develop a marketing strategy to attract clients. Consider digital marketing, social media, and other advertising channels.

  • Hire staff:
    As your business grows, you may need to hire staff. Consider hiring experienced professionals to help you manage your operations and serve your clients.


Starting an insurance broker business is challenging, but with careful planning and execution, you can build a successful and profitable enterprise.


Insurance Broker/Agent Business

Pros and Cons of a Insurance broker Business

  • Opportunity for high earning potential: 
    Insurance brokers/agents can earn a good income, particularly if they build a strong client base and specialize in high-value insurance products.

  • Flexibility:
    Many insurance brokers/agents work independently or have flexible work arrangements that allow them to set their own schedules.

  • Job security:
    The insurance industry is a stable and growing industry, which provides job security to brokers/agents.

  • Helping people:
    Insurance brokers/agents can help people protect themselves financially by providing them with the right insurance coverage.

  • Variety of work:
    The job of an insurance broker/agent can be varied, including sales, marketing, client relationship management, and administrative work.

Cons a Insurance broker / agent Business:

  • Sales-driven job:
    The insurance broker/agent job is a sales-driven job and requires individuals to meet sales targets, which can be stressful.

  • Competitive industry:
    The insurance industry is highly competitive, and there can be many other brokers/agents competing for the same clients.

  • High-pressure environment:
    Insurance brokers/agents must handle complex and sensitive issues, including claims, which can be stressful.

  • Licensing requirements:
    Insurance brokers/agents must meet specific education, training, and ethical standards to obtain and maintain their licenses.

  • Liability risks:
    Insurance brokers/agents may face liability risks if they provide inadequate insurance coverage or advice to their clients.

The key success factors for an insurance broker/agent are having strong product knowledge, effective communication skills, providing excellent customer service, building and maintaining relationships with clients and insurers, and adapting to changing market conditions and regulatory requirements.

Investment required for Insurance Agent Business

The investment required to start an insurance broker/agent business can vary depending on several factors, including location, business model, agency size, and insurance product type.


In the US, the estimated start-up costs for a small insurance agency can range from $5,000 to $50,000; in the UK, the initial investment can range from £5,000 to £50,000.


The main expenses associated with setting up an insurance broker/agent business include obtaining the necessary licenses and certifications, renting office space, purchasing office equipment and software, hiring staff, and marketing and advertising expenses.


Essential operating expenses:

  • Employee Salaries and Benefits
  • Rent and Office Expenses
  • Technology and Software
  • Marketing and Advertising
  • Professional Fees and Insurance
  • Training and Education

These are the essential operating expenses that an Insurance Agent business needs to consider when budgeting and planning for expenses.

Insurance Broker/Agent Business

How much will you earn as an Insurance broker/agent business?

These reports suggest that there is a growing demand for spiritual items on a global scale. With the right strategies and effective marketing, a successful spiritual items business has the potential to generate significant profits. 


In the US, the median annual income for insurance brokers/agents is $51,500, but top performers can earn six-figure incomes or more. In addition, insurance brokers/agents make commissions on policies sold, which vary by insurance product and company, and may also charge fees for their services.


Here are some well know Agents, Brokers & Companies for your inspiration:




Dave Ramsey 
Dave Ramsey is a well-known financial advisor and insurance agent in Nashville, Tennessee. He founded Ramsey Solutions, a company that provides financial advice and resources to individuals and businesses.



Gary Barbera
Gary Barbera is a Philadelphia-based insurance agent who specializes in auto insurance. He has been in the insurance industry for over 30 years and has a reputation for excellent customer service.



Joe Jenkins 
Joe Jenkins is an insurance agent based in Denver, Colorado. He specializes in health insurance and has over 20 years of experience in the industry. He is known for his expertise and personalized service.



Mindy Jones 
Mindy Jones is an insurance agent based in Austin, Texas. She specializes in life insurance and has over 15 years of experience in the industry. She is known for her knowledge and dedication to her clients.



Alex Ferreira
Alex Ferreira is an insurance agent based in New York City. He specializes in property and casualty insurance and has over ten years of experience in the industry. He is known for his expertise and attention to detail.





James Hallam
James Hallam is an insurance broker based in London. They offer various insurance services to businesses, including property and casualty insurance, professional indemnity insurance, and cyber insurance.



Alan & Thomas Insurance Group
Alan & Thomas is an independent insurance broker based in Poole, Dorset. They offer various insurance services to individuals and businesses, including home, car, and business insurance.



Policy Expert
Policy Expert is an online insurance broker based in London. They offer a range of insurance products, including home insurance, car insurance, and travel insurance. They are known for their competitive prices and excellent customer service.



Clegg Gifford
Clegg Gifford is an independent insurance broker based in Kent. They offer various insurance services to individuals and businesses, including home, car, and marine insurance.




A-Plan Insurance
A-Plan Insurance is an independent insurance broker with over 100 branches across the UK. They offer a range of insurance products, including home insurance, car insurance, and business insurance. They are known for their personalized service and competitive prices.

In general, insurance brokers / agents earn commissions on policies sold, which typically range from 5% to 20% of the premium paid by the client.

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Insurance Broker/Agent Business

List of main Products / Services List to offer  

The specific products and services offered by an insurance broker/agent will depend on their specialization and the needs of their clients. However, here is a list of some of the main types of insurance products and services that insurance brokers/agents commonly offer:


  • Property and casualty insurance:
    This includes policies that cover homes, vehicles, and businesses against physical damage, theft, and other losses.

  • Health insurance:
    This includes policies that cover medical expenses and treatments for individuals and families.

  • Life insurance:
    This includes policies that provide financial support to dependents in the event of the policyholder’s death.

  • Disability insurance:
    This includes policies that provide income replacement if the policyholder becomes disabled and unable to work.

  • Long-term care insurance:
    This includes policies that cover the costs of long-term care services such as nursing homes and home health care.

  • Travel insurance:
    This includes policies that cover medical expenses, trip cancellations, and other travel-related losses.

  • Commercial insurance:
    This includes policies that cover businesses against liability, property damage, and other risks.

  • Employee benefits:
    This includes policies and services providing health insurance, retirement benefits, and other employee perks.
Again, this list is not exhaustive, and the specific products and services offered by an insurance broker/agent may vary depending on their specialization and the needs of their clients.
Insurance Broker/Agent Business

List of top 15 main Products / Service List to offer

Here are 15 main products/services that insurance brokers can offer in the US and UK:



  1. Renters insurance
  2. Life insurance
  3. Auto insurance
  4. Homeowners insurance
  5. Health insurance
  6. Disability insurance
  7. Long-term care insurance
  8. Business insurance
  9. Professional liability insurance
  10. Workers’ compensation insurance
  11. Cyber insurance
  12. Pet insurance
  13. Flood insurance
  14. Travel insurance
  15. Umbrella insurance




  1. Motor insurance
  2. Home insurance
  3. Travel insurance
  4. Life insurance
  5. Critical illness cover
  6. Income protection insurance
  7. Health insurance
  8. Buildings insurance
  9. Contents insurance
  10. Public liability insurance
  11. Employers’ liability insurance
  12. Professional indemnity insurance
  13. Cyber liability insurance
  14. Business interruption insurance
  15. Directors and officers insurance


The items needed can vary depending on the scope of the business and the services provided.
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Insurance Broker/Agent Business

Hollywood Movies based upon Insurance Agents Brokers

On a lighter note gent can offer a number of benefits, including:


The Rainmaker (1997)
This legal drama, based on a novel by John Grisham, features a young lawyer (played by Matt Damon) who takes on an insurance company on behalf of a client with a terminal illness. Danny DeVito plays a fast-talking insurance broker who helps the lawyer navigate the complex case.

The Firm (1993)
Another John Grisham adaptation, this film stars Tom Cruise as a young lawyer who joins a prestigious law firm that is involved in some shady dealings with a powerful insurance company. Gene Hackman plays a private investigator who helps Cruise uncover the truth.

The Big Kahuna (1999)
This indie drama stars Kevin Spacey and Danny DeVito as salesmen for an industrial lubricant company who are trying to land a big deal at a trade show. Peter Facinelli plays a young insurance salesman who shares a hotel room with them and provides some philosophical insight into the nature of salesmanship.


The Secret Life of Walter Mitty (2013)
This adventure comedy, based on a short story by James Thurber, features Ben Stiller as a daydreaming magazine photo editor who embarks on a global journey to track down a missing photographer. Kristen Wiig plays a co-worker who works in the magazine’s insurance department and provides some comic relief.

Insurance Broker/Agent Business

Skills Required / Certification

Several skills and certifications are beneficial to be a successful insurance broker/agent. Here are some of the critical skills and credentials for insurance brokers/agents:

1. Sales skills:
Insurance brokers/agents must be able to sell insurance policies to clients. This requires strong sales skills, including prospecting, communicating effectively, and closing deals.

2. Communication skills:
Insurance brokers/agents must communicate effectively with clients and colleagues. This includes listening actively, explaining complex insurance policies simply, and handling difficult conversations.

3. Attention to detail: 
Insurance brokers/agents must pay close attention to details to ensure that policies are accurate and claims are processed correctly.

4. Analytical skills:
Insurance brokers/agents must be able to analyze insurance policies, and client needs to recommend appropriate coverage options.

5. Industry knowledge:
 Insurance brokers/agents should understand the insurance industry well, including trends, regulations, and new products.

6. Licensing and certification:
Insurance brokers/agents must hold the necessary licenses and certifications to sell insurance in their state or region legally.

In the US, this typically involves passing a state-specific exam and obtaining a license from the state insurance department.

In the UK, brokers must be registered with the Financial Conduct Authority (FCA) and meet specific regulatory requirements.

Overall, being an insurance broker/agent requires a mix of sales skills, communication skills, attention to detail, analytical skills, and industry knowledge. Obtaining the necessary licenses and certifications is also essential to a successful insurance broker/agent.


Becoming an insurance broker/agent can be a rewarding career path for those interested in the insurance industry and enjoying working with people. With the right skills, knowledge, and tools, brokers/agents can provide valuable services to clients and build a successful business. 


While this profession has challenges and risks, there are also many opportunities for growth and success. By staying informed about industry trends and regulations, developing solid relationships with clients, and utilizing the resources and tools available, insurance brokers/agents can position themselves for a fulfilling and prosperous career.

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Handpicked inspirational Youtube videos for you

Become an Insurance Broker (step by step) – YT Channel ‘Connor Jaksikt’

A day in the life of an Insurance Broker in the UK – YT Channel ‘Gary Das’

The licenses and permits needed to start an insurance broker/agent business can vary depending on the state/country you’re in. In the US, for example, you may need to obtain an insurance license, a business license, and register with the state’s insurance department.

A. This depends on the market demand and your personal interests. You can choose to specialize in a specific type of insurance, such as health or auto insurance, or offer a wide range of insurance products.

A. Networking, referrals, and online marketing are all effective ways to attract clients. Building a strong online presence and establishing relationships with potential clients and industry professionals can also help.

A. Common challenges include competition from established insurance companies, regulatory compliance, and building a client base. It’s important to have a solid business plan and be prepared to face these challenges.

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