How to Start an Artificial Jewellery Business in UK USA (Business Plan)

artificial jewellery business

Do you have these questions in your mind?

  • Is selling artificial jewellery business profitable?
  • How do I start an artificial jewellery business?
  • What is the market size of artificial jewelry?
  • What skills should an artificial jewellery businessman have?

In this article, you will find answers to all your questions. So grab a cup of coffee and let’s get started.

Table of Contents

What is an Artificial Jewellery?

Artificial Jewellery is actually a replacement for Gold and other costly jewelry. It is also known as Junk Jewelry, Hippi Jewelry, Imitation Jewelry, Fashion Jewelry, Fake Jewelry, or Costume Jewelry.

It is typically less valuable or high-quality than fine jewelry made from precious metals and gemstones; often used as an affordable and stylish alternative to fine jewelry and is popular among people of all ages.

How is Semi-Precious Jewellery different?

Semi-precious jewelry is made from gemstones or minerals that are less valuable than precious stones, such as diamonds, rubies, and emeralds.

Examples of semi-precious stones include
Amethyst, Turquoise, Lapis Lazuli, and Quartz.

Semi-precious jewelry can be made from a single type of stone or a combination of different stones. It may be set in various materials, including gold, silver, and platinum.

These are the different types of Artificial Jewellery in demand:

  • Necklaces
  • Bangles
  • Bracelets
  • Earrings
  • Rings

Business Insights:

Junk jewelry is sold in large quantities; marketed as a low-cost alternative to fine jewelry.

Semi-precious jewelry businesses may sell their products through various channels, including online, in retail stores, at craft fairs and markets, or through wholesale distributors.

Some junk jewellery may be mass-produced, while others may be handmade by artisans or small business owners.

artificial jewellery business

Is the Artificial Jewellery business right for me?

Here are some questions and facts to consider when deciding whether or not this business is meant for you:

The Pros:
  • Flexible and comfortable.
  • You are your own boss.
  • Easy to set up.
  • Easy to control your workload.
  • The stronger your business skills, the more you will earn.
  • Unlimited income potential.
  • It will be easy to retain customers if you provide customer satisfaction.
  • You can sell your product offline and online.
  • The market for jewellery is very big.
  • Simple business model.
  • No qualifications or experience needed to start.


The Cons:
  • Very competitive.
  • Gross margins can be low.
  • Inconsistent Work
  • High self–employment taxes.
  • You earn money based on your transactions each month
  • High overhead expenses.
  • Sales tax.
  • Your responsibilities and decisions can be overwhelming.
  • Have to get out of your comfort zone.
  • It’s difficult to find good suppliers.
  • Your work will not be as glamorous as it sounds.
  • You have to be available on a 24/7 basis.

An everyday overview of work for an Artificial Jewellery Business:

- Cleaning up your workspace

- Equipment management

- Jewellery Production

- Client Meetings

- Training up apprentices

- Social Media Marketing

artificial jewellery business

Investment needed for Artificial Jewellery Business? 

The total cost to open an Artificial Jewellery store in the United States is $10K – $30K, while in the United Kingdom, it is between £5k – £20K, including all the set-up costs of business registration, rent deposit, building renovations, display cases, logo design, advertising, and inventory purchasing. 

Some of the main things you might need to invest in:

  • Legal Business Registration
  • Logo Design, business cards & signs
  • Assembly of Raw Materials
  • Inventory
  • Staffing
  • Website
  • Telephone
  • Rent deposit
  • Store Renovations  
  • Display Cases
  • Display items, shelves, and tables
  • Launch events
  • Advertising campaigns
  • Social Media 

Common Junk & Artificial Jewellery materials:

1. Ceramic
2. Artificial Crystals
3. Metals Alloys
4. Wood
5. Plastic
6. Leather / Textiles
7. Acrylic
8. Spun silk
9. Glass
10. Resin

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artificial jewellery business

How much does an Artificial Jewellery Business make?

In the United States, an Imitation Jewellery business make roughly about $30K – $40K a year, while the top 10% makes around $100K- $120K.

In the UK, an Imitation Jewellery Business can make between £20K and £30K a year, while the top 10% makes around $80K – $100K. 

If you enjoy working with materials such as semi-precious stones, metal alloys, beads, wire, and resin to create unique pieces of jewelry, then an artificial jewelry business might be a good fit for you.

artificial jewellery business

Trends and Challenges in the Artificial Jewellery Business

Trends in the Artificial Jewellery Business include:

  • Coloured Stones
  • Layered Strands
  • Colourful Pearls
  • Metal Chokers
  • Statement Rings
  • Zodiac Accessories
  • Dainty Chains
  • Heart Shaped Jewellery
  • Vintage and antique styles
  • Minimalist and simple designs
  • Sustainable materials
  • Statement pieces

Challenges in the Artificial Jewellery Business include:

  • High Competition
  • Ever Changing Trends
  • Lack of Trust in Non Branded
  • 3rd Party Vendor Quality Control
  • Mass Marketing

In addition to selling junk jewelry, you may offer repair and customization services, such as adding or replacing stones or repurposing old jewelry pieces into new designs.

Some businesses may also sell vintage or antique junk jewelry, which may have historical or sentimental value.

artificial jewellery business

Common Mistakes for Artificial Jewellery Business  

1. Inconsistent or Bad Photography
Visual images of your designs are your best marketing tool for your business. Consistent, quality photographs are a key to looking not only professional but also making more sales online and off.

Strong marketing images have uses far beyond your website. Invest in top photographers and consider it as an investment that will return your money back in sales.

2. Not Investing in a Website
Having a website, provides legitimacy for your brands allows you to capture prospects or leads and creates a place for people to learn more about the brand resulting in more sales over time.

3. Not Maintaining a Social Media Presence
Social media gives brands an opportunity to directly engage with their customers. Strong and consistent social media presence is the key to a successful online business.

Often you can find a brand sharing the same posts across all their accounts on Facebook, Instagram, Twitter, Google+ and Pinterest.

4. Not keeping up with the trends
Jewellery is an ever changing business, and going on with an old set of jewellery and not keeping up with new trends in the market can harm your business on a wide scale.

TIP: Nowadays artificial jewelry is in high demand among youngsters who follow trends and prefer artificial jewelry because of its affordability and elegance. You have to keep up and follow all the trends and study demand by your target market.

artificial jewellery business

Type of Fashion Jewellery you can sell!

In the Fashion Jewellery Business, you will have a wide variety of Jewellery that you can sell:

  • DIY Morse Code Bracelets
  • Rosy Dangling Earrings
  • Woven Yarn Bangles
  • Rope Necklace
  • Customizable Charm Bracelets
  • Stone Pendants
  • Beaded Necklaces
  • Precious Metal Earrings
  • Wire Rings
  • Quote Bangles
  • Washi Tape Wooden Bracelets
  • Initial Necklaces
  • Silver Accessories
  • Gemstone Rings
  • Ornate Brooches
  • Handmade Watches
  • Clay Earrings
  • Painted Wooden Charms
  • Large Plastic Chains
  • Stacking Rings
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artificial jewellery business

Some Popular Artificial Jewelry Items

It is important to note that the popularity of different types of artificial jewelry can vary depending on trends, personal preferences, and the specific market you are targeting.

1. Costume Jewellery: 

This is made from inexpensive materials. It is used to mimic expensive jewellery styles which are trending. 

2. Imitation jewellery:

This is made to look like real jewellery. It is mostly made from materials  less expensive such as glass or plastic.

3. Paper jewellery: 

This is usually made from paper or cardboard. It can be coated with a layer protecting the jewellery to make it more durable.

4. Bead jewellery: 

This is made from materials such as, glass, wood, and metal, and most of the time are strung together to create necklaces, bracelets, and earrings.

5. Fashion jewellery: 

Designed to be worn for a specific trends or season. Fashion Jewellery is often made from less expensive materials.

6. Resin jewellery: 

This jewellery is made from Resin. Resin jewellery is moulded and shaped into a variety of designs.

7. Polymer clay jewellery: 

This jewellery is made from clay that can be moulded and shaped into different  designs and often painted or glazed after it’s baked.

8. Fabric Jewellery: 

This jewellery is made from fabric that can be woven, braided, or knotted to create a vast number of designs.

artificial jewellery business

Why is GenX loving Artificial / Junk Jewellery?

There are several reasons why artificial jewelry, also known as costume jewelry or fashion jewelry, has become popular in recent years.

  • Affordability:
    Artificial jewelry is typically less expensive than traditional jewelry made from precious metals and gemstones, which makes it an attractive option for many consumers.

  • Versatility:
    Artificial jewelry can be made in a wide range of materials, colors, and styles, which allows consumers to choose pieces that suit their style and match different outfits.

  • Fashion Trends:
    Artificial jewelry can be a quick and easy way for consumers to keep up with changing fashion trends without breaking the bank.

  • Personal Expression:
    Artificial jewelry can be a fun and creative way for people to express their personality and style and to make a statement with their jewelry choices.

  • Sustainability:
    Consumers are becoming more aware of environmental and ethical issues; there is a growing trend towards sustainable and ethically-sourced products, including artificial jewelry made from recycled materials.


The Consumers are changing!

Artificial jewelry is typically less expensive than traditional jewelry, which makes it an attractive option for most consumers; it is also an easy way for consumers to keep changing up with changing fashion trends without breaking the bank.

There are several benefits to starting and running an artificial jewelry business; as an artificial jewelry business owner, it allows you to express your creativity and design skills by creating unique and stylish jewelry pieces.

Want to Save Time in your Business Launch?

  • How to Create a Business Plan
  • What is Market Research, USP, Niche & Positioning
  • How to find a suitable name for your business
  • How to create your brand image (Logo + Branding)
  • How to Register Your Business
  • How to Register for Taxes
  • How to get Licenses / Permits
  • How to Open a Business Bank Account
  • How to Get Business Insurance
  • Which Payment Processing Terminal (POS) to buy
  • How to get Funds for your Business
  • How to do Sales & Marketing – Offline & Online
  • Why have a Website / Blog / Social Media
  • How to build & train your Dream Team
  • How to provide Excellent Customer Service
  • Buying an Old Business Vs Franchisee Vs Own Brand from Scratch

Handpicked inspirational Youtube videos for you

How To Start A Successful Jewelry Business (No Experience Required) – YT Channel ‘Learn with Shopify’ 

Day in the life of a small business owner✨| Jewelry Business | PACKING ORDERS & RUNNING ERRANDS – YT Channel ‘IAMSASHA’

A Day in the Life of Jewelry Designer Catherine Zadeh – YT Channel ‘Vanity Fair’

A. According to the reports by Forbes, jewelry stores are highly profitable and generate net profits of 5.94%. In general, jewelry stores are amongst the most profitable types of retail stores/businesses.

A. When pricing your jewellery, you need to keep in mind your profit margin. Generally, price your jewelry by calculating your total and then double those costs, also add your packaging and labor costs. Now the amount you calculated will be your final price but it should also be within your acceptable marketplace price range.

A. The total cost to open a retail jewellery store is estimated at around $9K – $29Kwhich includes set-up costs.


A. In the US, a jewellery store owner makes an average annual salary of $40,254. The lowest salary for jewellery owners is $25,670 and the highest at $59,182 according to and according to wages of independent jewellery, the seller is an average of $24 per hour.

A. Yes, you need a license from your local council. The term of the councils may vary in requirements and you have to pay a small fee.

A.Yes, it is a very profitable business and at the same time it’s also very competitive. In fact, a business intelligence group reported, this industry is so profitable, that unlike most businesses it didn’t even falter during the time of recession.

A. No, you do not need any degree to start your own artificial / imitation jewellery business. However, many reputed institutions provide degrees in Jewelry Making. You just need some self-motivation and to use your skills in growing your business.

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