How to start a Yoga Business in UK USA (Business Plan)

Yoga Business

Do you have these questions in your mind?

  • How do I start a yoga business?
  • How profitable is a yoga business?
  • What are the skills required in the yoga business?
  • How much profit will you make in the yoga business?

 

In this article, you will find answers to all your questions. So please grab a cup of coffee, and let’s get started.

Table of Contents

What is the Yoga Business?

With the global market value of around $80 billion, the Yoga Industry is surely one of the most trending industries in the world right now.

 

The yoga business refers to the commercial aspects of offering yoga classes, services, products, and experiences to customers or clients for a fee or profit. 

 

It involves various entrepreneurial activities related to yoga, like, teaching yoga classes, offering yoga workshops, selling yoga merchandise, providing yoga retreats or teacher training programs, and offering specialized yoga services such as private lessons or online classes.

 

However, it is important for yoga entrepreneurs to strike a balance between the spiritual and commercial aspects of yoga and adhere to ethical and professional standards in their business practices.

 

Popular Yoga Instructors you may want to consider learning about:

 

United Kingdom (UK):

 

  • Adriene Mishler
  • Celest Pereira
  • Norman Blair
  • Katy Appleton
  • Charlie Morgan

 

United States (US):

 

  • Rodney Yee
  • Colleen Saidman Yee
  • Kathryn Budig
  • Seane Corn
  • Baron Baptiste

The Yoga industry is around $19.5 billion in the United States while in the United Kingdom, their market is valued at £1.5 billion and is expected to grow at a CAGR of 4.5% during 2023-2025.

Yoga Business

Types of Yoga Business Model 

Several different types of business models can be utilized in the yoga industry, depending on the business’s goals, resources, and target audience. 

 

However, here are some common types of yoga business models:

 

  • Yoga Studio: 
    This is a brick-and-mortar facility where yoga classes are conducted, and students typically pay a fee per class or purchase class packages or memberships. The studio may offer a variety of yoga styles, levels, and class durations and may also sell yoga-related products or offer additional services such as workshops or private sessions.
 
  • Online Yoga Platform: 
    With the rise of technology, online yoga platforms have become increasingly popular. These platforms provide virtual yoga classes that you can access through an online subscription or pay-per-class basis. In addition, online platforms may offer pre-recorded classes, live-streaming classes, or a combination of both. Finally, they may include additional features such as community forums, teacher training programs, or specialized content.
 
  • Yoga Retreats/Workshops: 
    Yoga retreats or workshops are specialized events that offer immersive yoga experiences in unique locations. Short- or long-term programs may combine yoga classes with other activities such as meditation, hiking, or nutrition workshops. Participants typically pay a package fee, including accommodation, meals, and yoga classes.
 
  • Corporate/ Workplace Yoga: 
    This business model offers yoga classes, workshops, or wellness programs to corporations or workplaces. These programs may be conducted on-site or virtually to promote employee health, well-being, and stress reduction. Fees may be charged per class, per session, or through corporate contracts.
 
  • Yoga Teacher Training: 
    Yoga teacher training programs provide education and certification for aspiring yoga instructors. You may offer these programs in-person or online and may include various levels of certification, such as 200-hour, 300-hour, or 500-hour programs. Fees are typically charged for tuition, materials, and assessments.
 
  • Yoga Product Sales: 
    This business model sells yoga-related products. You may sell through e-commerce websites, physical stores, or third-party retailers.
 
  • Mobile/On-Demand Yoga: 
    This business model involves offering yoga classes delivered directly to clients’ locations, such as homes, offices, or outdoor spaces. Yoga instructors may travel to different places to conduct private or group classes, and fees may be charged per class or session.

You should use well planned workouts with correct diet plans; while also keeping in mind of any health issues your client may have.

Yoga Business

Pros and Cons of a Yoga Business 

Pros of a Yoga Business:

  • Fulfillment from sharing the benefits of yoga with others.
  • Flexible work schedule and potential for work-life balance.
  • Opportunities for creativity and personal expression in teaching styles and offerings.
  • Potential for a strong sense of community and connection with students.
  • Ability to promote health and well-being, and make a positive impact on people’s lives.

 

Cons of a Yoga Business:

  • Highly competitive market with many yoga businesses and instructors.
  • Fluctuating income and financial challenges, especially for new businesses.
  • Requires ongoing self-promotion and marketing efforts to attract and retain students.
  • Physical demands and potential for burnout from teaching multiple classes.
  • Managing administrative tasks, such as scheduling, payments, and studio operations, can be time-consuming and challenging.

Investment required to start a Yoga Business

The investment required to start a Yoga Business depends on the business model, your target market and your ultimate goal with this business.

 

During the early stages of the business, you may have to incur a start up costs when starting this business. That startup can cost you anywhere from between $5K to $50K. 

 

Startup costs for a yoga business depend upon various factors:

 

  • Type of studio you aspire to accommodate (depends on location)
  • Variety of services you plan to offer
  • The staff you plan to hire/ team size
  • Type and size of clients
  • Advertising tools and channels
  • Various types of equipment needed
  • studio equipment
Yoga Business

How much does a Yoga Business makes?

As the importance of health & fitness increases, the need for a yoga instructors near your home has also risen at a significant rate.

 

While the price of a yoga instructor, depends on the location, qualifications and his/her status, most of the times it may also come down to the scarcity of the yoga instructor as a whole. The lesser the number of instructors, the higher the demand will be.

 

In the United States, an average Yoga Instructor makes around $30K-$90K per year. While In United Kingdom, it makes around £15K-£25K per year.

 

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Yoga Business

Equipments needed for a Yoga Business

Here’s a list of equipment items that you may need for a yoga business:

  • Yoga mats
  • Blocks
  • Straps
  • Bolsters
  • Blankets
  • Cushions
  • Yoga balls
  • Yoga wheels
  • Yoga chairs
  • Resistance bands
  • Meditation cushions
  • Sandbags
  • Yoga ropes
  • Eye pillows
  • Inversion props (such as yoga slings or ropes)
  • Pilates balls
  • Balance boards
  • Aromatherapy diffuser or essential oils
  • Whiteboard or chalkboard for announcements and schedules
  • Storage solutions for keeping equipment organized, such as shelves or cabinets.

 

Note: You may also need basic office supplies for administrative tasks, such as a computer, printer, paper, pens, and a booking or scheduling system for managing classes and appointments. It’s important to research and invest in high-quality equipment that meets your specific needs and ensures the safety and comfort of your students during their practice.

Yoga Business

Tips for upcoming Yoga Trainers 

Starting a career as a Yoga trainer can be exciting, but it can also be overwhelming, especially if you are new to the field. 

  • Define your business vision, goals, and target audience.
  • Develop your unique teaching style and expertise.
  • Conduct market research to understand demand and competition.
  • Create a welcoming and serene studio environment.
  • Build a strong brand identity through website, logo, and marketing materials.
  • Set competitive pricing and explore additional revenue streams.
  • Implement a comprehensive marketing strategy using social media, email, and local advertising.
  • Provide excellent customer service and seek feedback for improvement.
  • Stay updated with industry trends and developments.
  • Prioritize self-care and maintain a healthy work-life balance.
  • Create a business plan that outlines your vision, mission, marketing strategy, and financial projections.
  • Invest in high-quality equipment and props for a safe and comfortable practice space.
  • Network and collaborate with local businesses and influencers to expand your reach.
  • Offer special promotions, discounts, or introductory packages to attract new students.
  • Build a community around your brand through events, workshops, and social media engagement.

 

Remember to adapt these tips to your specific situation and local regulations, and seek professional advice as needed. Starting a yoga business can be a fulfilling endeavor with careful planning, dedication, and a focus on providing value to your students. 

Yoga Business

Levels of a Yoga Instructor

In the US and UK, yoga instructors can achieve levels or stages of certification or expertise. These levels may vary depending on the yoga organization, school, or style of yoga. 

 

Here are some expected levels or stages of yoga instructors:

 

  • RYT (Registered Yoga Teacher) 200-hour:
    This is the basic level of certification recognized by Yoga Alliance, a widely recognized organization that sets standards for yoga teacher training programs. An RYT 200-hour certified instructor has completed a 200-hour yoga teacher training program and can teach yoga to beginners and intermediate-level students.
 
  • RYT 500-hour:
    This is an advanced level of certification recognized by the Yoga Alliance. An RYT 500-hour certified instructor has completed a 500-hour yoga teacher training program in addition to the basic 200-hour training and has a deeper understanding of yoga philosophy, anatomy, and teaching methodology. 
 
  • E-RYT (Experienced Registered Yoga Teacher):
    This designation is given to instructors who have completed a certain number of hours of teaching experience in addition to their basic 200-hour or advanced 500-hour certification. E-RYT instructors are considered experienced and may have additional expertise in specialized areas of yoga.
 
  • Master Yoga Teacher:
    Some yoga organizations or schools may have a Master Yoga Teacher designation for instructors who have achieved a high level of expertise, knowledge, and experience in the field of yoga. This designation may require the completion of advanced training programs, extensive teaching experience, and ongoing professional development.

 

Note: These levels and designations may vary depending on the organization, school, or style of yoga. It’s essential to research and understand the specific requirements and credentials associated with different levels of yoga instructors in your region or the organization you wish to be certified with.

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Yoga Business

Types of Staff needed for Yoga Business

The staffing needs for a yoga business may vary depending on the size, location, and scope of your business. 

Here are some common types of staff that you may need for a yoga business:

  • Yoga instructors:
    Qualified and experienced yoga instructors who can lead classes, workshops, and private sessions based on your business’s offerings and target audience. Look for instructors who align with your business’s values and teaching style.
 
  • Front desk or reception staff:
    Staff who can handle administrative tasks such as scheduling, bookings, customer inquiries, and payments. They can also greet and assist students when they arrive at the studio, ensuring a smooth check-in process.
 
  • Studio manager:
    A studio manager who oversees the day-to-day operations of the business, manages staff, handles financials, and ensures smooth functioning of the studio.
 
  • Marketing and social media staff:
    Staff who can handle marketing and social media efforts to promote your business, manage your website, create content, and engage with your community online.
 
  • Retail staff:
    If you sell retail products such as yoga mats, props, or apparel, you may need staff to manage inventory, sales, and customer inquiries related to retail products.
 
  • Maintenance and cleaning staff:
    Staff responsible for ensuring cleanliness and maintenance of the studio space, including regular cleaning, equipment maintenance, and studio upkeep.
 
  • Event or workshop coordinators:
    Staff who can plan, organize, and execute special events, workshops, and retreats offered by your yoga business.
 
  • Accounting or bookkeeping staff:
    Staff who can manage the financial aspects of your business, including bookkeeping, budgeting, and financial reporting.
 
  • Technical staff:
    If you offer online classes or have a technology-driven aspect to your business, you may need technical staff to manage online platforms, audiovisual equipment, and technical support.
 
  • Other specialized staff:
    Depending on the specific needs of your yoga business, you may require other specialized staff such as therapists, nutritionists, or wellness practitioners to complement your offerings.

 

Note: Carefully assess your business needs, budget, and growth when determining the staffing requirements for your yoga business. Hiring qualified and dedicated staff can contribute to the success and smooth operation of your business, providing an optimal experience for your students.

Yoga Business

Service Checklist of a Yoga Business

As a yoga business owner, it’s important to ensure that you are providing excellent service to your clients. 

Here is a checklist of essential services to include in your yoga business:

  • Yoga Classes:
    Offer a variety of yoga classes to cater to different levels, styles, and preferences of your clients. This may include hatha, vinyasa, restorative, yin, or other specialized classes.
 
  • Class Scheduling:
    Provide a class schedule easy for clients to access, with options for different class times, days, and durations to accommodate their availability.
 
  • Class Registration:
    Implement a system for clients registering their classes in advance, either online or in-person, to ensure smooth class management and avoid overcrowding.
 
  • Clean and Welcoming Environment:
    Maintain a clean, well-maintained, and welcoming space for your clients, including clean yoga mats, props, and a clean studio environment.
 
  • Client Feedback:
    Encourage and collect feedback from your clients to continually improve your services, and address any concerns or suggestions they may have.
 
  • Special Events and Workshops:
    Offer special events, workshops, and guest teacher classes to provide additional value and variety to your clients, and to promote community engagement.
 
  • Retail Sales:
    Offer retail sales of yoga-related products, such as yoga mats, props, clothing, and other accessories, to enhance the overall experience for your clients.
 
  • Membership or Package Options:
    Offer flexible membership or package options, such as class packages or memberships, to accommodate different pricing and attendance preferences of your clients.
 

Note: Incorporate these services into your yoga business and create a positive and fulfilling experience for your clients.

Yoga Business

Service Rate card for a Yoga Business

Service Rate Cards for a Yoga Business are:

 

1. Class fees:

Consider a set time to be one session and accept payment following that

  • Price per 30-minute session: $25 to $50.
  • Price per hour session: $40 to $70 
  • Price for a 90-minute appointment: $60 to $100

 

Increase your hourly rate if you are training clients at their homes 

 

2. Monthly subscriptions:

$250 to $400 is the price range per month.

 

3. Package classes:

Give people who register for multiple classes at once discounts.

For instance, 10%- 20% discounts on the corresponding class packages can be provided to individuals who collectively pay for 5, 10, or 15 classes.

 

4. Packaged in groups:

Discounted rates can be provided when a group asks you for your services.

These can be anywhere between 5% and 20%.

The following are some things that could have an impact on how much you charge for your sessions:

1. The region or local rate in the area where you reside.
2. How wealthy is the neighbourhood where you work is.
3. If you're going to charge by the session or an hour.
4. Whether the session is for a small group or one-on-one.
5. Your level of knowledge and credentials.
6. Your standing.
7. How well you promote yourself.
8. Your target market.
9. The extent to which your fixed costs are fixed.


Conclusion

In conclusion, the Yoga business presents an exciting and growing opportunity for entrepreneurs and enthusiasts. With the increasing demand for yoga and its numerous health benefits, there is significant market potential in the UK, the US, and globally.

By considering the pros and cons, understanding the different types of yoga business models, and investing in proper training and certification, aspiring yoga business owners can set themselves up for success. 

With dedication, passion, and strategic planning, a yoga business can thrive and positively impact the well-being of individuals and communities.

Want to Save Time in your Business Launch?

  • How to Create a Business Plan
  • What is Market Research, USP, Niche & Positioning
  • How to find a suitable name for your business
  • How to create your brand image (Logo + Branding)
  • How to Register Your Business
  • How to Register for Taxes
  • How to get Licenses / Permits
  • How to Open a Business Bank Account
  • How to Get Business Insurance
  • Which Payment Processing Terminal (POS) to buy
  • How to get Funds for your Business
  • How to do Sales & Marketing – Offline & Online
  • Why have a Website / Blog / Social Media
  • How to build & train your Dream Team
  • How to provide Excellent Customer Service
  • Buying an Old Business Vs Franchisee Vs Own Brand from Scratch

Handpicked inspirational Youtube videos for you

I Followed My Dream By Creating a Yoga Studio & Never Looked Back | Go Here Meet Her – YT Channel ‘Slice’

The Science Behind Yoga – YT Channel ‘Laura Plumb’

Want to Open a Yoga Studio? Watch this first – YT Channel ‘YOGABODY’

A. There are different types of yoga businesses you can consider, such as a yoga studio, yoga teacher training program, online yoga platform, or yoga retreats. Consider your goals, target audience, and resources to determine the type of yoga business that aligns with your vision.

A. Check the local laws and regulations in your area, including business permits, licenses, insurance, and tax requirements. It’s important to ensure that your yoga business is operating legally and in compliance with all relevant regulations.

A. Consider different financing options, such as personal savings, loans, crowdfunding, or seeking investors. Create a budget and financial plan to estimate your startup costs, ongoing expenses, and revenue projections. It’s important to have a clear understanding of your finances to sustain and grow your yoga business.

A. Research the local market and competitors to determine competitive pricing for your yoga services. Consider your costs, target audience, and value proposition when setting your prices. It’s important to strike a balance between affordability for your clients and profitability for your business.

A. Invest in your own professional development by attending workshops, trainings, and conferences, and staying updated with the latest trends and best practices in the yoga industry. Continuously upgrading your skills and knowledge can help you provide better services to your clients and stay competitive in the market.

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