How to Start a Wedding & Event Company in UK USA (Business Plan)

Wedding & Event Company

Do you have these questions in your mind?

  • What exactly does a wedding planner do?
  • How do I start wedding planning?
  • What skills should a wedding planner have?
  • How do I start a wedding planning business with no experience?
 

In this article, you will find answers to all your questions. So grab a cup of coffee and let’s get started.

Table of Contents

What is a Wedding Party Planner business?

As a wedding planner, you will need to plan, manage, and coordinate your clients’ weddings; you will help them make their special day perfect and stress-free.

People hire wedding planners when planning for a wedding. As a planner, you must take care of venue selection, catering, decorations, travel bookings, pickups and drops, dance choreography, music, and more.

Skills you need to be a wedding planner!

To be a successful wedding event planner, you should have some basic skills such as:

  • Good communication skills
  • Organizational skills
  • Customer service skills
  • Problem-solving skills
  • Good sales and negotiation skills
  • Management
  • Creative
  • Able to multitask
  • Budgeting skills
  • Good at networking

TIP: The best way to kickstart your wedding planning career is to network and make connections. It’s an essential skill in this industry.

It would help if you had an open and curious mindset during a conversation. You make better networks when you ask genuine questions and share authentic stories about yourself.

Wedding & Event Company

Is the Wedding Party Planner business right for me?

Here are some facts to consider when deciding if this business is meant for you:

The Pros: 
  • You can run the business with the comfort of your home
  • You are your boss
  • Flexibile
  • Unlimited income potential
  • No need for high qualifications
  • You get to meet many people in the industry through networking

     

The Cons:
  • Proper time commitment needed
  • Responsible for other people doing their jobs
  • Very competitive. 
  • Hard to find the right supplier.
  • Have to pay self-employment taxes each year
  • Have to deal with demanding clients with unreasonable expectations
  • Stressful
  • Challenging to make passive income in this business.

TIP: Always carry your business card with you; you can give it to someone who asks for it. Please do not give your card to every person, as it will be equivalent to spamming email inboxes.

How much investment do you need for your Wedding Planner Business?

A startup cost includes office supplies, equipment, finances, word processing, furniture, wedding planner software, and a computer.

A Wedding Planning Business startup cost can be between $20k to $40K.

Wedding planner checklist:

- Discuss the budget
- Find a place
- Start a guest list
- Reserve the date and venues
- Book an officiant
- Find photographers
- Find a Florist
- Find a caterer

Wedding & Event Company

How much does the Wedding Planner Business make?

Freelance Wedding Planners make around $30 to $100 per hour, while Elite Wedding Planning Agencies make $100K to $500K annually.

Few wedding planning businesses you can look into:

  • Katrina Otter Weddings
  • My Wedding Fixer
  • Perfectly Planned 4 You
  • Alison Events
  • Daughter of Design
  • Easton Events
Wedding & Event Company

Ways to Market your Wedding Party Planner Business

To attract customers to your new wedding planning business, you must advertise and promote. 

Some ways you can market your business are: 

  • Promote to friends and family:
    Start planning weddings for your friends and family, and give them a discount. Ask them to recommend you to others.
 
  • Create a professional website:
    Include everything about your business and testimonials of your services, and show off your previously organized weddings.
 
  • Social media platforms:
    Use Facebook and Instagram to promote your business. Post and update about your project offers. You can put up online ads on different search engines related to wedding planning.
 
  • Promote at local markets:
    Make contacts with bridal boutiques in your area or with wedding venues to find clients.
 
  • Referrals and word-of-mouth marketing:
    Happy customers can provide referrals that will give your business more new clients. 

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Wedding & Event Company

Types of Wedding Planning Services you can provide? 

Full Planning Services
Full Wedding Planning services include both management of pre-wedding preparation and executing the day of coordination. 
 
This service level will undoubtedly alleviate the most stress, but it’s also costly. Full wedding planning services assist in all of the wedding day details.
 
Responsibilities of Full Wedding Planning Services Include:
  • Tracking budget
  • Vendor recommendations and contract review
  • Attend appointments related to the event
  • Creating wedding design
  • Tracking RSVPs
  • Creating the seating chart
  • Setting up for the ceremony and reception day of coordination details
 

Partial Planning Services
Many wedding planning firms also offer partial planning services, which limit the number of services provided. This option is great for a low-key affair where the bride and groom are looking for cost-effectiveness.

It includes standard responsibilities which are either packaged by the planner or selected by the client. 

Days of Coordination
This team is responsible for executing the rehearsal, ceremony, and reception details. 

In addition, the coordinator should be on-site throughout the affair to ensure organization and deal with any issues that may arise.
 
Responsibilities of Day of Coordination Include:
  • Creating a wedding day itinerary
  • Coordination of ceremony and reception
  • Distribute payments and gratuities to wedding vendors
  • Clean up of the reception area
Wedding & Event Company

Services rate card in a Wedding Party Planner Business

As per the services you decide to offer, you need to set prices for your projects. Most agencies charge as following:

Per project:
You can make an agreement to charge a fixed amount to complete the whole event. You make a profit, if your estimations are correct but you may also end up making a loss in case you calculate wrong.

Per hour:
Based on your experience, type of services, complexity of work, location of the client, type of business: You charge an hourly fee for your services.

By Percentage:
Some wedding planners charge based on a certain percentage of the wedding’s budget. The percentage can be anywhere from 5% to 25% of the total budget of the wedding.

Challenges and Trends in a Wedding Party Planner Business?

Challenges in the Wedding planning business

  • You have to ensure the Privacy and Safety of Premium Clients
  • Time management
  • Last Minute Demands
  • Rules and Regulations
  • Being people pleaser
  • Unpredictability
 

Trends in the Wedding Planning Business

  • Destination weddings 
  • Full Wedding Weekends
  • Breaking Tradition
  • Special Games
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Training, Qualification, Licenses Wedding Party Planner Business

Some online platforms that provide courses or educational programs by professionals in the field are:

  • Wedding professionals created the American Association of Certified Wedding Planners to educate those who want to become wedding planners. It offers in-person and online training. 
 
  • Longevity Wedding Planning Institute: It offers 8-12 weeks for people interested in becoming Certified Wedding and Event Planners. 
 
  • The UK Alliance of Wedding Planners (UKAWP): In the UK, organizations like this can help you by receiving one-to-one training sessions and workshops from highly experienced wedding planners.

TIP: You can contact your local wedding planners and look for internships to gain experience in wedding event planning/coordination. This will provide you with an idea about the industry and help you in making further connections / clients.

Wedding & Event Company

How do I get my first wedding client?

The idea of business is abstract without customers; the real deal is to bring clients…. Right?

So, here are some pointers to help you get your first client.

  • Use your social circle 
  • Reach out to local small businesses – cold call & email
  • Run Google, Facebook & Instagram Ads
  • Network in Linkedin
  • Use Organic SEO
  • Have a Blogging site
  • Quora Answers, Reddit Network 

Conclusion

Wedding planning is a complex and multifaceted process requiring great organization, attention to detail, and creativity.

As a professional wedding planning company, you aim to help couples navigate this process, handling all the logistics and ensuring their special day is as stress-free and enjoyable as possible.

The wedding industry is very profitable, but it will take dedication and skills to become a wedding planner. Go for it if you can handle all the duties and responsibilities of people’s special days and help them create real-life fairytale weddings!

Want to Save Time in your Business Launch?

  • How to Create a Business Plan
  • What is Market Research, USP, Niche & Positioning
  • How to find a suitable name for your business
  • How to create your brand image (Logo + Branding)
  • How to Register Your Business
  • How to Register for Taxes
  • How to get Licenses / Permits
  • How to Open a Business Bank Account
  • How to Get Business Insurance
  • Which Payment Processing Terminal (POS) to buy
  • How to get Funds for your Business
  • How to do Sales & Marketing – Offline & Online
  • Why have a Website / Blog / Social Media
  • How to build & train your Dream Team
  • How to provide Excellent Customer Service
  • Buying an Old Business Vs Franchisee Vs Own Brand from Scratch

Handpicked inspirational Youtube videos for you

One of NYC’s Top Event Planners Gives Us His Tips For Throwing a Party On *Any* Budget – YT Channel ‘Rachael Ray Show’ 

What does a luxury wedding planner do? BTS with Las Vegas Wedding Planner Andrea Eppolito – YT Channel ‘Andrea Eppolito’ 

I Am A Wedding Planner & This Is What My Wedding Looks Like | World Wide Wed | Refinery29 – YT Channel ‘Refinery29’ 

A. No, you don’t need a degree but it will surely help you in the business. Your level of education depends on the type of wedding planning business you’re trying to start. A degree may be preferred by some organizations if you want to work in the industry. 

A. Wedding planners make their money by charging a fee for the services they provide, or maybe an hourly rate, or a percentage of a client’s wedding budget. 

A. It depends on the type of certification you’re going for, it can be for a few weeks or a full diploma or a degree. 

A. The average starting income is £17K, which can rise to £29K with experience according to the National Careers Service. You need to gain experience and build your reputation to succeed. 

A. You do not need much to start your wedding planning business, you can start from $2K – $9K which will include your basic office supplies, equipment, furniture, wedding planner software, and a computer.

A. A wedding planning business has low startup costs and offers flexibility. Before jumping into wedding planning you should work in the field for a few months and figure it out yourself. If you can handle all the work, responsibilities, and networking, it’s right for you.

A. According to the UK Alliance of Wedding Planners (UKAWP), 15-20% of couples hire a wedding planner. So it’s annually $35K – $47K for an average wedding planner. 

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