How to start a Travel Agency Business in UK USA (Business Plan)

Travel Agency

Do you have these questions in your mind?

  • What is a Travel Agency?
  • How to start a Travel Agency?
  • What are the skills required in becoming a Travel Agency?
  • How much profit will you make as a Travel Agency?


In this article, you will find answers to all your questions. So please grab a cup of coffee, and let’s get started.

Table of Contents

What is a Travel Agency?

With a Global market value of around $7.8 Trillion, the travel industry is one of the most popular industry in the whole world.


A travel agency is a company or business that assists individuals, groups, or organizations in planning, organizing, and booking travel arrangements. This can include various services such as booking flights, hotels, cruises, car rentals, tours, and other travel-related services.


In many cases, travel agencies earn their revenue through commissions from travel suppliers, such as airlines, hotels, and tour operators, or by charging fees to their clients for the services they provide.


Some travel agencies may also offer additional services such as travel insurance, visa assistance, and destination information to enhance the overall travel experience for their clients.


So, let’s get started! As we guide you to start your very own Travel Agency!

Market Insight: The Travel Industry market in the US is around USD $1.9 trillion, while in the UK, their industry is worth around 131.5 billion British pounds.

Travel Agency

Types of Travel Agency

Various travel agencies cater to travelers, destinations, and travel interests. 


Some common types of travel agencies include:


  • Leisure travel agency: 
    This type of travel agency specializes in planning and booking travel arrangements for individual or group leisure travelers. They may offer booking flights, hotels, tours, cruises, car rentals, and other travel-related services for vacation or holiday trips.
  • Corporate travel agency: 
    Corporate travel agencies manage and organize travel arrangements for businesses and corporate travelers. They may provide services such as arranging flights, hotels, ground transportation, handling travel policies, expenses, and reporting for corporate clients.
  • Online travel agency (OTA): 
    Online travel agencies are web-based platforms that allow travelers to book travel arrangements online. They may offer a wide range of travel services, including flights, hotels, car rentals, tours, and more, and typically earn revenue through commissions or fees from travel suppliers.
  • Destination-specific travel agency: 
    Some travel agencies specialize in specific destinations or regions and provide expertise and specialized services for those areas. For example, a travel agency focusing on African safaris or a travel agency specializing in booking trips to the Caribbean or other regions.
  • Adventure travel agency: 
    Adventure travel agencies cater to travelers seeking unique, off-the-beaten-path experiences, such as hiking, trekking, camping, or other adventurous activities. They may offer specialized itineraries, guides, and services for adventure travelers.
  • Niche travel agency: 
    Niche travel agencies cater to specific interests or demographics, such as luxury travel, eco-tourism, LGBTQ+ travel, religious pilgrimages, or culinary tours. They provide specialized services and expertise in their specific niche to cater to their target market’s unique needs and preferences.
  • Incentive travel agency: 
    Incentive travel agencies specialize in planning and organizing travel incentives for companies, organizations, or groups as a reward for achieving specific goals or milestones. They may arrange customized trips or experiences to motivate and reward employees, clients, or partners.
  • Group travel agency: 
    Group travel agencies specialize in planning and organizing travel arrangements for large groups, such as family reunions, school trips, or corporate group travel. They may offer services such as group bookings, coordination of group activities, and customized itineraries for group travel.


These are just a few examples of the types of travel agencies that exist in the travel industry. Travel agencies can also have multiple specializations or offer a combination of services depending on their target market and business model.

Travel Agency

Pros and Cons of a Travel Agency

Pros of a Travel Agency:


  • Entrepreneurial opportunity.
  • Flexibility and independence.
  • Passion for travel.
  • Potential for profitability.
  • Networking and relationship-building opportunities.


Cons of a Travel Agency:


  • Competition.
  • Regulatory requirements.
  • Initial investment and operating costs.
  • Business risks.
  • Industry challenges.

Investment required to start a Travel Agency

The investment required to start a Travel agency can vary. However, some of the essential costs include the following:


  • Office space and equipment (rent, utilities, furniture, computers, and other office equipment)
  • Marketing and advertising 
  • Investigator’s Salaries and benefits
  • Software and tools 
  • Legal and professional fees


Estimating the total investment required by considering a Travel agency’s specific needs and goals takes time and effort. However, it can range from $10K -$30K for a small home-based agency to $100K – $300K for a more central agency with multiple employees.

Travel Agency

How much does Travel Agency Make?

It isn’t easy to estimate a specified annual amount as most Travel agency charge depending on the scale of the work and efficiency of their investigators.


A small, home-based travel agency may generate up to $10K – $80K in annual revenue. A more central agency with multiple clients and a diverse range of services can generate between $100K – $500K in payment per year.

Market Insight: Expedia, one of the oldest and the most accomplished Travel agency in the world, earns around $99 billion revenue annually.

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Travel Agency

Why do people need Travel Agency?

People may need a travel agency for several reasons:


  • Expertise and Knowledge: 
    Travel agencies have extensive knowledge about travel destinations, options, and logistics and can provide expert advice and guidance to travelers.
  • Time-saving and Convenience: 
    Travel agencies can handle the details of travel arrangements, saving time and effort for travelers who may need more time or expertise to plan and book their trips.
  • Customized Travel Packages: 
    Travel agencies can create customized travel packages based on individual preferences and requirements, offering personalized experiences that cater to specific needs and interests.
  • Access to Deals and Discounts: 
    Travel agencies often have access to exclusive deals, discounts, and promotions from travel suppliers, which can help travelers save on costs.
  • Assistance and Support: 
    Travel agencies can provide service and support before, during, and after the trip, including help with travel disruptions, changes, or emergencies, ensuring a smoother and more enjoyable travel experience.
  • Peace of Mind: 
    Travel agencies can offer peace of mind to travelers by handling travel arrangements, providing travel insurance, and offering support in unexpected situations or emergencies.
  • Specialized Services: 
    Some travelers may require technical services, such as group travel, destination weddings, honeymoons, or luxury travel, which can efficiently handle by travel agencies with expertise.
  • Local Expertise: 
    Travel agencies with local knowledge and contacts in specific destinations can offer valuable insights and recommendations to travelers, enhancing their travel experience and ensuring a memorable trip.
  • Simplified Booking and Payment Process: 
    Travel agencies can streamline the booking and payment process, making it more convenient and hassle-free for travelers, especially when dealing with multiple components of travel arrangements like flights, accommodations, tours, and activities.
  • Trust and Security: 
    Working with a reputable travel agency can provide travelers with confidence and security, knowing that their travel arrangements are in the hands of professionals who are well-versed in the travel industry and can offer reliable services.
Travel Agency

Licences needed to start a Travel Agency

Here are the licenses needed to start a travel agency in the US and UK:

United States (USA):

  • Business License: 
    Required to operate a business legally in the specific state or city where the travel agency is based.

  • Seller of Travel License: 
    Required in some states, such as California and Florida, for travel agencies that sell travel products to consumers.

  • IATA Accreditation: 
    Optional but recommended for travel agencies that want to issue airline tickets and access airline fares and inventory.

  • Professional Certifications: 
    Optional, but can enhance credibility and expertise, such as Certified Travel Associate (CTA) or Certified Travel Counselor (CTC) from The Travel Institute.

  • Local Permits and Registrations: 
    Depending on the location, additional permits or registrations may be required by local authorities or tourism boards.

  • Insurance: 
    Recommended to protect the travel agency and its clients against potential liabilities, such as professional liability insurance, general liability insurance, and errors and omissions insurance.

United Kingdom (UK):

  • Business License: 
    Required to operate a business legally in the UK.

  • ATOL License: 
    Required for travel agencies that sell air packages or flights as part of a holiday package.

  • ABTA Membership: 
    Optional but recommended for travel agencies that sell travel products to consumers, as it provides industry accreditation and consumer protection.

  • Insurance: 
    Recommended to protect the travel agency and its clients against potential liabilities, such as professional liability insurance, general liability insurance, and errors and omissions insurance.

  • Other Licenses or Certifications: 
    Depending on the services offered, there may be additional licenses or certifications required, such as for selling travel insurance or handling unique travel niches like cruises, destination weddings, or group travel.

Note: The specific licenses may vary depending on the location, size, and services offered by the travel agency. Researching and complying with all the relevant licensing requirements in the respective country or region is essential.

TIP: You should undertake extensive research on the market niche in which you plan to sell your services and sell those services accordingly.

Travel Agency

Checklist of Equipments when starting a Travel Agency

Travel agencies may require a range of equipment to carry out their duties effectively. Here are some examples of equipment that might be needed when starting a Travel agency:

  • Computers or laptops with internet access for research, bookings, and communication.
  • Printer, scanner, and copier for documentation and paperwork.
  • Telephone or mobile phone for communication with clients and travel suppliers.
  • High-speed internet connection for online research, bookings, and communication.
  • Travel agency software or booking platforms for managing bookings and reservations.
  • Office furniture includes desks, chairs, cabinets, and shelves for organization and storage.
  • Stationery, including pens, pencils, notepads, and paper for office tasks.
  • Filing system for organizing and storing client information, bookings, and documents.
  • Travel brochures, maps, and destination information for reference and marketing materials.
  • Accounting and financial management software for bookkeeping and financial tracking.
  • Office supplies include staplers, paper clips, binders, and folders for administrative tasks.
  • Business cards, letterheads, and other branded marketing materials for promoting the travel agency.
  • Travel books, guides, and magazines for research and reference.
  • Travel agency signage or banners for branding and marketing purposes.
  • Security measures, such as antivirus software and data backup systems, for protecting client information and data.
  • Travel agency licensing, permits, and legal documentation, as required by local regulations.
  • Marketing materials, such as brochures, flyers, and promotional giveaways, for promoting the travel agency.
  • Cameras or smartphones for capturing travel images and content for marketing purposes.
  • Travel agency logo and branding elements for creating a consistent brand identity.
  • Travel agency contracts, agreements, and terms and conditions for clients and suppliers.


Note: The specific equipment and supplies needed may vary depending on the travel agency’s size, scope, services, local regulations, and business requirements. It’s recommended to conduct thorough research and consult with relevant authorities and professionals to ensure compliance and efficiency when starting a travel agency.

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Travel Agency

Service list of a Travel Agency

The services provided by a travel agency can vary depending on the agency and its area of specialization. 


However, here are some standard services offered by travel agencies:


  • Airline ticket bookings.
  • Hotel reservations.
  • Cruise bookings.
  • Car rentals.
  • Tour packages.
  • Travel insurance.
  • Visa and passport assistance.
  • Group travel arrangements.
  • Destination weddings and honeymoons.
  • Luxury travel arrangements.
  • Adventure travel bookings.
  • Travel consultation and advice.
  • Customized itineraries.
  • Specialized travel services, such as eco-tourism, wellness retreats, and culinary tours.
  • Assistance with travel disruptions, changes, and emergencies.
  • Travel documentation and paperwork assistance.
  • Foreign currency exchange.
  • Travel arrangements for corporate/business trips.
  • Assistance with loyalty programs and rewards.
  • Travel planning and coordination for individuals, families, and groups.


Travel agencies provide various services to help individuals and businesses protect their interests, gather information, and make informed decisions.


Service rate card for a Travel Agency

The agency itself typically determines rates for travel agency services. However, various factors, including the type of service, destination, seasonality, the complexity of the booking, and level of customization, can influence it.


Some standard pricing models used by travel agencies include:


  • Commission-based: 
    The travel agency earns a commission from travel suppliers, such as airlines, hotels, and tour operators, based on the bookings made on behalf of their clients. The commission percentage can vary depending on the supplier and the volume of business generated.
  • Fee-based: 
    The travel agency charges a flat fee or hourly rate for their services, regardless of the travel arrangements made. Fees can vary based on the complexity and level of customization of the trip, as well as the expertise and reputation of the agency.
  • Markup-based: 
    The travel agency adds a markup on top of the cost of travel arrangements, such as flights, hotels, and tours, to earn a profit. The markup percentage can vary based on the type of service and destination.


When developing rate card, you must conduct market research, analyze costs, and consider their target market and competition. Communicating the pricing structure and value to clients is crucial to ensure transparency and build trust.

Trends and Challenges in a Travel Agency:

Trends in a Travel Agency:

1. Technology-driven bookings and virtual tours
2. Sustainable and responsible travel
3. Experiential and customized travel
4. Social media marketing and influencer partnerships

Challenges in a Travel Agency:

1. Intense competition from online travel agencies
2. Fluctuating market demand and seasonality
3. Increasing regulatory and compliance requirements
4. Changing customer preferences and expectations
5. Managing customer complaints and travel disruptions

Travel Agency

Staff needed for a Travel Agency

Here are some of the types of staff needed for a Travel Agency:



  • Travel Agents or Travel Consultants 
  • Sales and Marketing personnel 
  • Customer Service representatives
  • Accounting and Finance personnel 
  • Administrative and Office Support personnel 
  • IT and Technical Support personnel 
  • Tour Guides or Tour Leaders 
  • Visa and Passport Specialists 
  • Operations and Logistics personnel 
  • Marketing and Content Creation personnel 
  • Language Specialists 
  • Human Resources personnel 
  • Legal and Compliance personnel 
  • Supplier Relations personnel 
  • Travel Insurance Specialists 


The specific staff roles and numbers needed may vary depending on the travel agency’s size, scope, services, business model, and market demand. Therefore, it’s important to carefully assess the needs of the travel agency and hire qualified and experienced staff to ensure smooth operations and excellent customer service.


In conclusion, starting a travel agency requires careful planning, research, and compliance with relevant licenses and certifications, depending on the location and services offered.


While there are benefits, such as providing valuable services to travelers, earning commissions, and fulfilling a passion for travel, there are challenges, such as competition, market trends, and regulatory requirements. 


Therefore, it’s crucial to thoroughly understand the licensing and certification requirements in the specific country or region where the travel agency will operate and to ensure compliance with using legally and providing excellent service to clients. 


Nevertheless, a travel agency can be a fulfilling and profitable business venture in the dynamic and ever-evolving travel industry with the right approach and preparation.

Want to Save Time in your Business Launch?

  • How to Create a Business Plan
  • What is Market Research, USP, Niche & Positioning
  • How to find a suitable name for your business
  • How to create your brand image (Logo + Branding)
  • How to Register Your Business
  • How to Register for Taxes
  • How to get Licenses / Permits
  • How to Open a Business Bank Account
  • How to Get Business Insurance
  • Which Payment Processing Terminal (POS) to buy
  • How to get Funds for your Business
  • How to do Sales & Marketing – Offline & Online
  • Why have a Website / Blog / Social Media
  • How to build & train your Dream Team
  • How to provide Excellent Customer Service
  • Buying an Old Business Vs Franchisee Vs Own Brand from Scratch

Handpicked inspirational Youtube videos for you

How I Created A Luxury Travel Agency – YT Channel ‘Blue Sky Luxury Travels’

Demo 1 – Register a Travel Agency with IATA Using Verifiable Credentials – YT Channel ‘MATTR’

A. Research and comply with the specific licensing and permitting requirements in your jurisdiction, which may involve submitting applications, paying fees, and providing documentation.

A. Develop a marketing and promotional plan that includes online and offline strategies, social media presence, advertising, and leveraging your network to attract customers.

A. Set up computers, internet access, booking systems, and relevant software for managing bookings, payments, and customer communication.

A. Use a booking system or software to manage bookings and reservations, set up payment processing options, and establish clear procedures for handling bookings, cancellations, refunds, and payments.

A. Legal requirements vary by location but may include obtaining a business license, registering with government agencies, complying with consumer protection laws, and having appropriate insurance coverage.

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