How to start a Shoe Reseller Business in UK USA (Business Plan)

Shoes Reseller Small Business Ideas

Do you have these questions in your mind?

  • How profitable is shoe reselling?
  • What is shoe reselling business?
  • Is reselling shoes investing?
  • Do resellers make money?


In this article, you will find answers to all your questions. So please grab a cup of coffee, and let’s get started.

Table of Contents

What is Shoe Reseller Business?

A shoe reseller business involves buying shoes from manufacturers or wholesalers and selling them to consumers for a profit. You may sell various athletic, dress, casual, and specialty shoes as a shoe reseller.


Shoe reselling can be done through a physical store, an online store, or both. In a physical store, you can display your shoes and allow customers to try them on before purchasing. On the other hand, an online store will enable customers to browse and buy shoes from the comfort of their homes.


To run a successful shoe reseller business, you must understand the shoe market well, including popular styles, brands, and trends. You also need excellent customer service skills, as building customer relationships is critical to a loyal customer base.


A shoe reseller business can be a lucrative venture if done correctly. There is always demand for shoes, and consumers are willing to pay a premium for quality and fashionable footwear.

Market Insight: As a shoe reseller, you can offer a diverse selection of high-quality shoes at competitive prices, catering to the needs and preferences of a diverse customer base. Whether you're based in the USA or UK, the market for shoes reselling is vast and continuously growing, providing ample opportunities for new businesses to establish themselves.

Shoes Reseller Small Business Ideas

Types of Shoe Reseller Business Models

A shoe reseller business can adopt several types of business models. 


1. Retail Store Model:
This is a traditional brick-and-mortar store model where the shoe reseller sets up a physical store location to sell their products. Customers can visit the store and browse the products, try on shoes, and make purchases.


2. E-commerce Model:
This model involves setting up an online store to sell shoes. Customers can browse the online store, view product images and descriptions, and make purchases. The reseller can also use various digital marketing techniques such as social media marketing, email marketing, and pay-per-click advertising to drive traffic to their website.


3. Dropshipping Model:
This model involves partnering with a shoe manufacturer or distributor who handles the fulfillment and shipping of orders. The reseller sets up an online store, lists the products, and takes orders. When an order is placed, the manufacturer or distributor ships the product directly to the customer, eliminating the need for the reseller to hold inventory.


4. Subscription Model:
In this model, the shoe reseller offers a subscription service where customers pay a monthly fee to receive a curated selection of shoes. The reseller selects and sends out shoes based on the customer’s preferences and style.


5. Hybrid Model:
This model combines elements of the retail store, e-commerce, and subscription models. For example, the reseller may have a physical store where customers can try on shoes and an online store for customers to purchase products. They may also offer a subscription service for customers who want to receive a regular supply of shoes.


Entrepreneurs can optimize their operations, reach their target market, and maximize profits by choosing a suitable business model for their shoe reseller business.

Pros and Cons of a Shoe Reseller Business

Here are some pros and cons of starting a Shoe Reseller business:



  • Low start-up costs compared to other retail businesses
  • High demand for shoes in both the USA and UK markets
  • Flexibility in terms of location and selling channels, including e-commerce and physical retail
  • Ability to target specific niche markets and demographics
  • Potential for high-profit margins through effective sourcing and pricing strategies



  • Competition from established retailers and other resellers in the market
  • Seasonal fluctuations in demand for certain types of shoes
  • Need for extensive product knowledge and trend awareness
  • Potential challenges in sourcing high-quality and authentic products from suppliers
  • Vital customer service and communication skills are needed to maintain a loyal customer base.

Shoe Reseller Business Investment

The investment required for a shoe reseller business can vary depending on various factors such as location, size, inventory costs, marketing expenses, and staffing needs.

Here are some of the typical one-time setup costs and ongoing expenses you may incur when starting a shoe reseller business:


One-time setup costs:

  • Rental/Lease of Storefront:
    This cost will depend on the storefront’s location, size, and condition. 

  • Store Fixtures and Equipment:
    This includes display cases, shelves, point-of-sale systems, security systems, and other equipment needed to run the store. 

  • Inventory:
    The inventory cost can vary greatly depending on the brands and types of shoes you plan to sell. 

  • Legal and Professional Fees:
    This includes legal, accounting, and other professional fees needed to set up the business. 

  • Marketing and Advertising:
    This includes creating a website, signage, and marketing materials. 


Ongoing expenses:

  • Rent and Utilities:
    This includes rent, utilities, and other ongoing expenses related to the storefront.

  • Employee Wages:
    The cost of employee wages will depend on the number of employees and their roles. 

  • Inventory Costs:
    The inventory cost will be an ongoing expense as you will need to replenish your stock regularly. In addition, the price can vary depending on the brands and types of shoes you sell.

  • Marketing and Advertising:
    Marketing and advertising costs will be needed to promote the business and attract new customers.

Conducting thorough research and creating a detailed business plan to estimate costs accurately is essential.

Shoes Reseller Small Business Ideas

How much will you earn in Shoe Reselling Business?

The amount you can earn from a shoe reseller business will depend on several factors, such as the size and scale of your business, the demand for the shoes you sell, your pricing strategy, and your marketing efforts.

Assuming you have a well-executed business plan, a typical shoe reseller business can generate a profit margin of around 30-50% on each pair of shoes sold. For example, if you purchase a pair of shoes for $50 and sell them for $100, your profit margin would be $50, or 50%.

However, it’s important to note that this is just a general estimate, and the actual profit margin can vary depending on various factors. Additionally, your overall earnings will depend on your sales volume and expenses.

Overall, the earnings potential for a shoe reseller business can be significant if you can differentiate your business and capture a market share.

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Shoes Reseller Small Business Ideas

Checklist of Equipment Needed for Shoe Reseller Business

The equipment required to start a shoes reseller business may vary depending on the scale of the operation and the business model you choose. Here are some essential equipment you may need:


1. Computer/laptop:
To manage the inventory, sales, and other aspects of the business, a computer or laptop is essential.


2. Internet connection:
 A reliable internet connection is crucial for managing online sales and communication with customers and suppliers.


3. Point of sale (POS) system:
If you plan to sell shoes directly to customers, a POS system will be necessary for processing transactions and managing inventory.


4. Storage shelves/racks:
To store and organize the shoes, you will need storage shelves or racks.


5. Packaging supplies:
To ship shoes to customers, you will need packaging supplies like boxes, tape, labels, and shipping materials.


6. Shipping label printer:
To generate shipping labels for online orders, a shipping label printer can save time and reduce errors.


7. Security equipment:
 If you plan to operate a physical store, you may need security equipment like cameras, alarms, and locks to protect your inventory and prevent theft.


8. Cleaning supplies:

To keep the store or storage area clean and organized, you may need cleaning supplies like brooms, mops, and cleaning solutions.


The specific equipment required will depend on the scale and nature of your shoes reseller business, but this checklist should give you a general idea of the essential equipment you may need to operate your business efficiently.

Shoes Reseller Small Business Ideas

Top Resale Shoes  / Shoe Brands People Buy


  1. Air Jordan 1

  2. Nike Dunk

  3. Yeezy Boost 350

  4. Air Jordan 11

  5. Adidas Ultra Boost

  6. Nike Air Max 90 / 97

  7. Air Jordan 3 /  4

  8. Adidas NMD

  9. Nike Air Force 1

  10. Adidas Yeezy Boost 700

  11. Converse Chuck Taylor All Star


Note: These rankings may vary based on different factors such as region, style, condition, and availability.

Shoes Reseller Small Business Ideas

Types of Shoe Sales in Resale Business 

As a shoe reseller business, your main products will be shoes. However, depending on your target market, you can specialize in specific types of shoes or brands. Here are some potential products and services you can offer:


1. Athletic shoes:
Specialize in running shoes, basketball shoes, or other types of athletic footwear.

2. Fashion shoes:
Offer trendy shoes for men, women, and children.

3. Luxury shoes:
Specialize in high-end designer shoes like those from Gucci, Prada, or Jimmy Choo.

4. Custom shoes:
Offer customized shoes for clients who want a unique and personalized experience.

5. Shoe accessories:
Offer shoe care products, shoe laces, and other shoe accessories.

6. Online sales:
Sell shoes through your website or online platforms like Amazon, eBay, and Etsy.

7. Physical store sales:
Operate a physical store where customers can browse and purchase shoes.

8. Consignment sales:
Sell pre-owned shoes on consignment for clients who want to sell their shoes.

9. Shoe repair services:
Offer repair services for damaged shoes.

10. Personal styling and fitting:
Provide personalized styling and fitting services to help customers find the perfect pair of shoes.


Business Extension: Shoe Maintenance Service 

The service card of a shoe reseller business can vary depending on factors such as location, brand reputation, quality of products, and range of services offered. 

  • Shoe Cleaning and Polishing: $10-$25 per pair
  • Shoe Repair and Restoration: $20-$75 per pair
  • Shoe Accessories: $7-$40 per item
  • Shoe Dyeing: $25-$75 per pair
  • Shoe Stretching: $15-$35 per pair

Some shoe reseller businesses may also offer customized services with different pricing. Again, researching your local market to get an accurate estimate of the rates in your area is recommended.

Shoes Reseller Small Business Ideas

Sneakers Fan Base: The Massive Tsunami

Sneaker resale is a massive industry in the United States, with millions of people buying and selling sneakers every day. If you’re looking to buy or sell sneakers, there are several top resellers you can look into as inspiration and ideas. 



  • Stadium Goods 
    A leading sneaker and streetwear marketplace that offers a wide selection of authentic, rare, and limited-edition sneakers.

    Instagram: @stadiumgoods
  • GOAT 
    A sneaker marketplace that specializes in authenticating and selling rare and limited-edition sneakers.

    Instagram: @goat

  • Flight Club 
    A consignment marketplace that offers a vast selection of sneakers, including rare and hard-to-find styles.

    Instagram: @flightclub

  • StockX 
    An online marketplace for sneakers, streetwear, and other high-demand consumer goods, featuring a live bidding and selling platform.

    Instagram: @stockx

    An online retailer that offers a wide variety of sneakers, including new releases, retro styles, and limited-edition collaborations.

    Instagram: @sneakerhead


  • Crep Select 
    A sneaker and streetwear store that offers a range of high-end and exclusive sneakers from top brands.

    Instagram: @crepselect
  • Sole Supplier 
    A leading sneaker and streetwear retailer that offers a wide range of styles from top brands and designers.

    Instagram: @thesolesupplier

  • The Hip Store 
    A fashion and lifestyle store that offers a selection of sneakers, streetwear, and other urban-inspired clothing and accessories.

    Instagram: @thehipstore

  • Footpatrol 
    A sneaker and streetwear retailer that offers a range of limited-edition and exclusive releases from top brands.

    Instagram: @footpatrol_ldn

  • Sneakersnstuff 
    A sneaker and streetwear retailer that offers a range of exclusive and hard-to-find styles from top brands and designers.

    Instagram: @sneakersnstuff

Starting a Shoe Reseller Business can be an exciting venture. Here are some key steps to help you get started:

1. Research the market
2. Build a supplier network
3. Determine the pricing strategy
4. Build a sales platform
5. Promote your business
6. Handle shipping and logistics
7. Build customer relations
8. Stay updated on trends

Shoes Reseller Small Business Ideas

Licenses in a Shoe Reseller Business 

In the UK and USA, the specific licenses and permissions required to operate a shoes reseller business may vary depending on the state or region and the specific circumstances of the business.

Here are some general licenses and permits you may need to obtain:



  • Business registration
  • Tax registration
  • Trading license
  • Waste carrier license
  • Employment law




  • Business license
  • Sales tax permit
  • Resale certificate
  • Zoning permit
  • Employment law


It’s important to note that the specific licenses and permissions required may vary depending on the location and circumstances of your business.

Therefore, it’s advisable to research the specific requirements for your area and ensure that you have all the necessary permits and licenses before launching your shoes reseller business. 

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The shoe reselling business can be a lucrative venture for those who are passionate about footwear and have a good understanding of the market.

By offering services such as shoe cleaning, authenticity verification, consignment sales, and customization, shoe resellers can attract customers and build a loyal following.

There are also several resources and tools available, such as online marketplaces, social media platforms, and financial tools, that can help resellers grow their business and reach a wider audience.

With dedication, hard work, and a commitment to providing quality products and services, shoe resellers can succeed in the competitive market of footwear resale.

Want to Save Time in your Business Launch?

  • How to Create a Business Plan
  • What is Market Research, USP, Niche & Positioning
  • How to find a suitable name for your business
  • How to create your brand image (Logo + Branding)
  • How to Register Your Business
  • How to Register for Taxes
  • How to get Licenses / Permits
  • How to Open a Business Bank Account
  • How to Get Business Insurance
  • Which Payment Processing Terminal (POS) to buy
  • How to get Funds for your Business
  • How to do Sales & Marketing – Offline & Online
  • Why have a Website / Blog / Social Media
  • How to build & train your Dream Team
  • How to provide Excellent Customer Service
  • Buying an Old Business Vs Franchisee Vs Own Brand from Scratch

Handpicked inspirational Youtube videos for you

How To Become a Successful Sneaker Reseller In 2023 – YT Channel ‘Sneaker Invest’

How to Start Reselling Sneakers in 2023! (Complete Guide) – YT Channel ‘Stay Focused Frank’

A. A shoe reseller is a person or business that purchases shoes from a manufacturer or distributor and then resells them to customers at a markup.

A. To become a shoe reseller, you’ll need to find a reliable supplier of shoes, create a business plan, and establish a sales platform or storefront. It’s important to do research and ensure that you have a good understanding of the market and the competition before starting your business.

A. Some popular types of shoes among resellers include limited edition or hard-to-find sneakers, vintage or retro styles, and high-end designer shoes.

A. The price of your shoes will depend on a variety of factors, including the cost of the shoes, any shipping or handling fees, and the demand for the shoes. Researching the prices of similar shoes in the market can give you an idea of what to charge.

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