How to start a Real Estate Business in UK USA (Business Plan)

Real estate Business

Do you have these questions in your mind?

  • How to start a Real Estate Business?
  • How much does it cost to start a Real Estate Business ?
  • How to find the best location to open a Real Estate Business?
  • What different types of services you can offer as a Real Estate business?


In this article, you will find answers to all your questions. So please grab a cup of coffee, and let’s get started.

Table of Contents

What is the Real Estate Business?

With a global market value of around $32 trillion, the Real Estate industry is one of the biggest industries in the world right now. 


The real estate business involves buying, selling, renting, and leasing properties like land, buildings, homes, and other assets. It includes activities such as developing, managing, and investing in real estate properties and providing real estate-related services such as property appraisal, property management, and real estate brokerage. 


The real estate business is an essential sector of the economy. It contributes to the growth of industries and infrastructure and is a significant source of investment and employment opportunities. 


Real estate businesses can range from small, family-owned companies to large multinational corporations operating in various markets, including residential, commercial, industrial, and retail.


By the end of this article, you’ll learn the steps you need to take to start a Real Estate business and the critical considerations for making it a success.

Market Insight: In the UK, the Real Estate Industry is valued at £120 billion, while in the US, the market is valued at $222 billion.

Real estate Business

Types of Real Estate Business Models

There are several types of real estate business models, including:


  • Brokerage model: 
    In this model, real estate brokers act as intermediaries between buyers and sellers of real estate properties. They earn a commission on the sale of properties.
  • Developer model: 
    This model involves the development of real estate properties, such as residential and commercial buildings. Developers typically purchase land, obtain necessary permits, and finance the construction of the property.
  • Property management model: 
    Property managers are responsible for managing and maintaining real estate properties on behalf of property owners. This includes rent collection, tenant screening, and property maintenance.
  • Investment model: 
    Real estate investors purchase properties to generate a profit through rental income or capital appreciation. This can include buying and holding properties, flipping properties for a profit, or investing in real estate investment trusts (REITs).
  • Hybrid model: 
    Some real estate companies combine two or more of the above models to create a hybrid model that best suits their business goals.


Overall, real estate business models can vary widely depending on the type of property, the market, and the company’s specific business goals.

Remember, as a startup, your goal should be to keep your costs low and depend on your skills. If you push the process and try to go full-service from the very beginning, there is a good possibility that you’ll be overburdened and may get lost in the process.

Pros and Cons of a Real Estate Business

Pros of a Real Estate Business:


  • Potential for high returns on investment.
  • Diversification of income streams.
  • Tangible asset with intrinsic value.
  • Opportunities for long-term growth and appreciation.
  • Can provide tax benefits.


Cons of a Real Estate Business:


  • Requires significant capital investment.
  • High level of competition in some markets.
  • Economic and market fluctuations can impact profitability.
  • Requires knowledge of local zoning and building regulations.
  • Maintenance and upkeep costs can be significant.

Real Estate Business Investment

The investment required to start a Real Estate business in the UK & the US can vary depending on many factors, such as the size and location of the company, the type of services you will provide, and the labor cost.


The average cost to open a small Real Estate business in the US ranges from $100K – $1M. While in the UK, the average cost to open a small Real Estate business ranges from £75K to £700K.


Some Common Expenses in running a Real Estate Business include:


  • Leasehold improvements
  • Equipment and supplies
  • Furniture and decor
  • Initial inventory
  • Marketing and advertising
  • Insurance
  • Legal and accounting fees
  • Salaries and wages
  • Operating costs
  • Inventory and product cost
Real estate Business

How much will you earn in the Real Estate Business?

It is easier to estimate earnings in the Real Estate business with more information about the specific company, such as location, target market, and competition. In addition, factors such as overhead costs, sales volume, and pricing will all play a role in determining earnings.

The average US Real Estate Business revenue is around $500K – $1 Million annuallywhile in the UK, it’s around £400K – £650K per year, with a profit margin of about 15% – 25%. 

Seasonal Business:

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Real estate Business

Types of Properties in a Real Estate Business 

In a real estate business, properties can be classified into different categories based on their use and purpose. 


Some of the common types of properties include:


  • Residential properties: 
    These include single-family homes, apartments, condominiums, and townhouses used for residential purposes.
  • Commercial properties: 
    These include retail stores, office buildings, warehouses, and other properties that are used for commercial purposes.
  • Industrial properties: 
    These include factories, manufacturing plants, and other properties that are used for industrial purposes.
  • Land: 
    Vacant land, farmland, and other undeveloped properties with potential development.
  • Mixed-use properties: 
    These are properties that combine two or more types of uses, such as a building with retail space on the ground floor and residential units on the upper floors.
  • Special-use properties: 
    These include properties that have a unique or specific purpose, such as hospitals, schools, and religious institutions.
  • Real estate investment trusts (REITs): 
    These are investment vehicles that allow investors to pool their money together to invest in a portfolio of income-generating real estate properties.


Overall, the type of property a real estate business invests in depends on factors such as the local market, investor preferences, and investment goals.

Real estate Business

Types of Staff needed to start a Real Estate Business

To start a real estate business, some of the types of staff that you may need include:


  • Real estate agents: 
    Agents help to buy, sell or rent properties and often earn commissions based on the transactions they facilitate.
  • Property managers: 
    Property managers are responsible for managing and maintaining properties on behalf of property owners.
  • Sales and marketing staff: 
    These staff members promote the business, generate leads, and develop marketing strategies to attract potential clients.
  • Administrative staff: 
    These staff members handle tasks such as managing appointments, maintaining records, and coordinating stakeholder communication.
  • Financial staff: 
    These staff members handle financial operations such as bookkeeping, accounting, and financial planning.
  • Legal staff: 
    These staff members can provide legal guidance on various aspects of the business, including contracts, real estate laws, and regulations.


Overall, the types of staff needed to start a real estate business depend on the company’s size, goals, and the specific services it intends to provide.

Trends & Challenges in the Real Estate Business

Trends in the Real Estate Business:

1. Increased demand for sustainable and energy-efficient buildings.
2. Growth of technology-driven real estate transactions.
3. Rise of remote work leading to shifting buyer preferences for properties outside urban areas.
4. Increased interest in wellness-focused amenities
5. Emphasis on affordable housing initiatives

Challenges in the Real Estate Business:

1. Fluctuations in the economy and housing market
2. Increased competition within the industry
3. Stringent regulations and zoning laws that can limit the types of properties that can be developed or used for certain purposes.
4. Rapid technological advancements that require constant adaptation and investment to remain competitive.
5. High transaction costs and fees

Real estate Business

List of services in a Real Estate Business 

A real estate business can offer clients various services depending on their needs and preferences. 


Some of the standard services provided by a real estate business include:


  • Property management: 
    Management of rental properties, including tenant screening, rent collection, maintenance and repairs, and lease enforcement.
  • Buying and selling of properties: 
    Assistance with buying or selling of residential, commercial, or industrial properties.
  • Property leasing: 
    Marketing properties for lease, screening potential tenants, negotiating lease agreements, and ensuring lease compliance.
  • Real estate investment: 
    Providing investment advice and services related to real estate assets, such as property valuation, market analysis, and investment strategy.
  • Property appraisal: 
    Providing property appraisal services to determine the fair market value of properties.
  • Real estate development: 
    Managing the development process of new properties, including site selection, zoning approvals, financing, and construction management.
  • Real estate consulting: 
    Providing expert advice and consulting services to clients on various aspects of real estate, such as market trends, property management, and investment strategy.
  • Property inspection: 
    Providing inspection services to assess the condition of properties and identify any issues or needed repairs.
  • Property staging: 
    Providing staging services to improve the visual appeal of properties and attract potential buyers or tenants.


Overall, the services offered by a real estate business depend on the client’s specific needs and the business’s goals.

Real estate Business

Checklist of Equipment needed for a Real Estate Business

Here are some of the equipment and tools that may be needed for a real estate business:


  • Computer/laptop: 
    Used for communication, record-keeping, and research.
  • Printer/scanner: 
    Printing contracts, agreements, and other essential documents and scanning paperwork.
  • Smartphones: 
    Used for communication, taking and sharing photos, and accessing property information on the go.
  • High-quality camera: 
    Used for capturing photos and videos of properties for marketing and advertising purposes.
  • GPS navigation system: 
    Used for locating properties and guiding clients to them.
  • Office furniture: 
    Desks, chairs, cabinets, and shelves for organization and storage.
  • Marketing materials: 
    Business cards, flyers, brochures, and other promotional materials to market the business and properties.
  • Lockboxes: 
    Used to secure property keys and provide access to agents and potential buyers.
  • Electronic signature software: 
    Used to facilitate remote contract signing and document management.
  • Accounting and bookkeeping software: 
    Used to manage financial records and transactions.
  • Property management software: 
    Used to manage rental properties, including tenant communication, rent collection, and maintenance requests.


Overall, the equipment and tools needed for a real estate business depend on the size of the company and the specific services it provides.

Steps to consider while pricing your Real Estate services to finalize a profitable pricing strategy:-

1. Calculate your overall budget and running cost per month

2. Calculate your cost per hour

3. Calculate the overall working hours per month

4. Know what others salons are charging

5. Calculate your service cost

Real estate Business

Licences in a Real Estate Business 

Licenses required for a real estate business vary by country and state. Here is some information about permits needed for real estate businesses in the UK and the US:



In the UK, no specific licenses are required to start a real estate business. However, the business will be involved in buying or selling properties. 


In that case, the individual or company must register with: 


  • HM Revenue and Customs (HMRC) 
  • Anti-Money Laundering (AML) registration 
  • National Association of Estate Agents (NAEA) 
  • the Royal Institution of Chartered Surveyors (RICS)


In the US, licenses for real estate businesses are generally issued at the state level. Each state has its requirements and regulations for obtaining a permit, which typically involves completing a pre-licensing education course, passing a licensing exam, and undergoing a background check. 


Standard licenses for real estate businesses in the US include:


  • Real Estate Broker License
  • Real Estate Salesperson License
  • Real Estate Appraiser License
  • Property Management License


It is essential to check with the appropriate licensing authority in your state for specific requirements and regulations related to real estate business licenses.

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Real estate Business

Shall I go for a Real Estate franchise?

Buying an existing Real Estate Franchise of a recognized brand is a good idea; however, it is expensive also.

On the other hand, the franchisor will benefit you will all the existing brand image, customer loyalty, advertising, market research & strategies.

In addition, you will get guidance from the franchisor about training the workforce & ambiance of the premises. 

Here are the top 5 real estate franchises in the US and UK:


  • Keller Williams Realty
  • RE/MAX
  • Coldwell Banker Real Estate
  • Century 21 Real Estate
  • Sotheby’s International Realty



  • Belvoir Lettings
  • Martin & Co
  • Century 21 UK
  • Winkworth 


In conclusion, starting a Real Estate Business in the UK and the US can be rewarding and profitable. However, conducting thorough market research, creating a solid business plan, and securing the necessary funding are crucial. 

It is crucial to find the right location, choose the right equipment and suppliers, and create a unique and inviting atmosphere for customers. 

Following these steps, you can set your Real Estate Business up for success and build a business that customers will love for years.

Want to Save Time in your Business Launch?

  • How to Create a Business Plan
  • What is Market Research, USP, Niche & Positioning
  • How to find a suitable name for your business
  • How to create your brand image (Logo + Branding)
  • How to Register Your Business
  • How to Register for Taxes
  • How to get Licenses / Permits
  • How to Open a Business Bank Account
  • How to Get Business Insurance
  • Which Payment Processing Terminal (POS) to buy
  • How to get Funds for your Business
  • How to do Sales & Marketing – Offline & Online
  • Why have a Website / Blog / Social Media
  • How to build & train your Dream Team
  • How to provide Excellent Customer Service
  • Buying an Old Business Vs Franchisee Vs Own Brand from Scratch

Handpicked inspirational Youtube videos for you

We Flipped This House & Made £100,000 Profit 💸 – YT Channel ‘Samuel Leeds’

100M In Real Estate From Scratch -YT Channel ‘UpFlip’

A. The legal requirements for starting a real estate business vary by country and state, but generally, you will need to obtain a real estate license, register your business with the appropriate authorities, and comply with any local regulations and tax requirements.

A. There are many different types of real estate businesses you could start, including brokerage firms, property management companies, real estate investment firms, and more. Consider your skills, interests, and market demand when deciding on the type of business you want to start.

A. The startup costs for a real estate business can vary widely depending on the type of business you want to start and the location. Some costs to consider include licensing fees, office space, equipment and supplies, marketing expenses, and legal fees.

A. Finding clients for your real estate business can be challenging, but there are many strategies you can use, including networking, advertising, and developing relationships with other professionals in the industry. Consider joining local real estate associations or attending industry events to meet potential clients.

A. Running a successful real estate business requires a range of skills, including communication, negotiation, marketing, finance, and management. You will also need a strong understanding of the local real estate market and the ability to stay up-to-date on industry trends and regulations.

A. To stay competitive in the real estate industry, it is important to continuously improve your skills and knowledge, stay current on market trends, and provide exceptional service to your clients. Consider investing in continuing education, networking with other professionals, and utilizing new technology and marketing strategies.

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