How to start a Homemade Snacks and Cookies Business in UK USA (Business Plan)

Homemade Snacks and Cookies

Do you have these questions in your mind?

  • What is the Homemade Snacks and Cookies Making Business?
  • How to Start a Homemade Snacks and Cookies Making Business?
  • How much does starting a Homemade Snack and Cookies making Business cost?
  • How to find the best location to open a Homemade Snack and Cookies making Business?

In this article, you will find answers to all your questions. So please grab a cup of coffee, and let’s get started.

Table of Contents

What are the Homemade Cookies & Snacks Making Business?

According to a report by IBISWorld, the US cookie and cracker manufacturing industry, we had a revenue of $32 billion in 2021. 

A homemade cookies and snacks business is a small-scale food business specializing in producing and selling baked goods such as cookies, brownies, and other snacks made from scratch in a home kitchen or small commercial kitchen.

In this type of Business, the products are typically made using traditional recipes and high-quality ingredients to create unique and delicious flavors. The Business may operate online, through social media platforms, or sell products through local markets, food fairs, or pop-up shops.

Homemade cookies and snacks businesses are often operated by small business owners or home-based entrepreneurs who are passionate about baking and have a talent for creating delicious treats. They may offer various products for different dietary needs, such as gluten-free or vegan options.

Overall, a homemade cookies and snacks business can be rewarding and profitable for those who enjoy baking and have an entrepreneurial spirit.

By the end of this article, you’ll learn the steps you need to take to start your very own Homemade Cookies and Snacks Business and the critical considerations for making it a success.

The global market for baked goods was valued at $538 billion in 2020 and is expected to reach $673.9 billion by 2026, indicating a growing demand for baked goods including cookies and snacks.

Homemade Snacks and Cookies

Define Types of Business Models in this

When it comes to making and selling healthy snacks and cookies, there are several business models that you can consider. Here are some of the most common types of business models for healthy  snacks and cookies:

However, here are some common types:

  • Direct-to-consumer (D2C):
    This business model involves selling your products directly to customers through your website or online marketplaces such as Amazon or Etsy. D2C businesses can offer personalized customer experiences and build a loyal following by providing high-quality products and excellent customer service.
  • Wholesale: 
    This business model involves selling your products to other businesses, such as grocery stores or cafes, who then sell them to customers. Wholesale companies often require larger volumes of products and may need to provide discounts to incentivize companies to stock their products.
  • Subscription: 
    This business model involves offering customers regular delivery of your products, either weekly, monthly, or quarterly. As a result, subscription businesses can provide predictable revenue streams and build strong customer relationships by offering personalized experiences and exclusive products.
  • Pop-up: 
    This business model involves setting up temporary retail locations, such as farmers’ markets or food festivals, to sell your products directly to customers. Pop-up businesses can provide exposure and allow you to test different products and flavors before committing to a full-time retail location.
  • Brick-and-mortar: 
    This business model involves opening a physical retail location, such as a storefront or cafe, to sell your products. Brick-and-mortar businesses require more upfront investment and ongoing expenses but can provide a strong brand presence and the ability to offer a unique customer experience.

    Each of these business models has its advantages and challenges, and the best one for your healthy snacks and cookies business will depend on your goals, resources, and target market.

Remember, as a startup, your goal should be to keep your costs low and depend on your skills. If you push the process and try to go full-service from the very beginning, there is a good possibility that you’ll be overburdened and may get lost in the process.

Homemade Snacks and Cookies

Pros and Cons of a Homemade Snacks and Cookies Business

Pros of a Homemade Snacks and Cookies Business:

  • Healthier product offerings: 
    With an increased focus on health and wellness, there is a growing demand for healthier snack options. Starting a healthy  snacks and cookies business allows you to meet this demand and offer consumers a healthier alternative to traditional snacks.”
  • Flexibility: 
    You can start a healthy snacks and cookies business from home, which offers flexibility and can reduce overhead costs. This can be especially beneficial for individuals with busy schedules or those looking to start a business on a smaller scale.
  • Creative control:
    Starting your own business gives you complete creative control over your product offerings, packaging, and branding. You can experiment with different flavors and ingredients and tailor your products to meet the needs of your target market.
  • Personal fulfillment:
    Starting a healthy snacks and cookies business can be personally fulfilling, especially if you are passionate about healthy eating and cooking. In addition, seeing your products on store shelves or receiving positive customer feedback can be a rewarding experience.


Cons of a Homemade Snacks and Cookies Business:

  • Food safety regulations:
    Starting a food business involves adhering to strict food safety regulations, which can be complex and require specialized knowledge. Failure to comply with these regulations can result in fines, legal issues, and damage to your reputation.
  • Competitive market:
    The healthy snacks market is becoming increasingly competitive, with many established brands and new businesses entering the space. As a result, it can be challenging to differentiate yourself and stand out in a crowded market.
  • Financial risks:
    Starting a business involves financial risks, such as investing in equipment, materials, and marketing expenses. In addition, it can take time to establish a customer base and generate consistent revenue, which can financially strain the business.
  • Time commitment:
    Starting and running a healthy  snacks and cookies business can be time-consuming, especially if you are the sole owner and operator. This can limit your free time and affect your work-life balance.

How much investment is required for your Homemade Snacks and Cookies Business?

The investment required to start a Homemade Snacks and Cookies Business in the UK & the US can vary depending on many factors, such as the size and location of the company, the type of equipment and supplies needed, and the labor cost.


The average cost of setting up a homemade cookies and snacks business can range from a few thousand dollars to tens of thousands of dollars, depending on the scale and scope of the company.


Here are some of the potential costs that may be associated with starting a healthy  snacks and cookies business:


  • Equipment:
    This can include kitchen appliances such as ovens, mixers, food processors, and packaging equipment.


  • Ingredients:
    High-quality, natural ingredients can be expensive, mainly if they are sourced locally or organic.


  • Licensing and permits:
    Depending on the state or region, a business may need licenses and permits to operate, such as food handler permits and business licenses.


  • Marketing and branding:
    Building a brand and promoting products through marketing channels such as social media, website development, and packaging design can incur costs.


  • Rent and utilities:
    Rent and utility costs must be factored in if a business operates from a dedicated facility.
Homemade Snacks and Cookies

How much will you earn in a Homemade Snacks and Cookies business?

An estimated breakdown of potential earnings for a small-scale healthy  snacks and cookies business versus a larger-scale company:

Small-scale business:

Monthly revenue: $2,000 – $5,000

Monthly expenses: $1,000 – $2,500 (including ingredients, packaging materials, marketing, and any labor costs)

Monthly profit: $500 – $2,500

Larger-scale business:

Monthly revenue: $20,000 – $50,000 (or more)

Monthly expenses: $10,000 – $25,000 (including ingredients, packaging materials, rent, utilities, labor costs, marketing, and distribution)

Monthly profit: $5,000 – $25,000 (or more)

Please Note:
These figures are estimates and can vary significantly depending on the specific business model, market demand, pricing strategy, and other factors. Therefore, it is essential to conduct thorough market research and develop a detailed financial plan to estimate potential earnings and ensure the economic viability and sustainability of the business.

A typical day in this business:

A typical day in a homemade Snacks and Cookies business will vary depending on the size and scale of the business, but here's an overview of what a day in this type of business might look like:

1. Preparing ingredients
2. Baking and cooking
3. Packaging
4. Marketing and sales
5. Financial management
6. Recipe development
7. Responding to customer inquiries and feedback

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Homemade Snacks and Cookies

Checklist of essential equipment requires for this:

The equipment needed for a healthy snacks and cookies business can vary depending on the specific products being produced and the scale of the operation. However, some essential kit that may be required includes:

  • Oven:
    An oven is necessary for baking cookies and other baked goods.
  • Mixing Bowls and Spoons:
    Mixing bowls and spoons are needed for mixing and blending ingredients.
  • Food Processor or Blender:
    A food processor or blender can help grind nuts, make nut butter, and create smoothie bowls.
  • Baking Sheets and Pans:
    Baking sheets and pans are necessary for baking cookies, bars, and other baked goods.
  • Cooling Racks:
    Cooling racks are needed for cooling baked goods and preventing them from becoming soggy.
  • Measuring Cups and Spoons:
    Measuring cups and spoons are needed for accurately measuring ingredients.
  • Storage Containers:
    Storage containers are necessary for storing ingredients and finished products.
  • Packaging Materials:
    Packaging materials such as bags, boxes, and labels are needed for packaging and labeling finished products.
  • Cleaning Supplies:
    Cleaning supplies such as dish soap, sponges, and towels are necessary for maintaining a clean and sanitary production environment.
It is essential to carefully consider the specific equipment and supplies needed for the healthy snacks and cookies business and budget accordingly.
Homemade Snacks and Cookies

Recurring cost / Running monthly expense

In addition to the one-time setup cost, a healthy snacks and cookies business will have recurring fees and running monthly expenses.

Here are some of the potential recurring costs that a business in this space may include:


1. Ingredients:
As a food-based business, ingredients will be a recurring expense. However, this can vary depending on the volume of production and the price of the specific ingredients used.


2. Packaging materials:
The cost of packaging materials, such as bags, boxes, and labels, will be an ongoing expense for the business.


3. Rent and utilities:
Rent and utilities must be paid continuously rent, and utilities must be constantly paid if a business operates from a dedicated facility.


4. Labor costs:
If the business has employees, payroll expenses, including wages, taxes, and benefits, will be recurring.


5. Marketing and advertising:
Ongoing marketing and advertising expenses, such as social media promotions, paid ads, and influencer partnerships, may be necessary to attract and retain customers.


6. Equipment maintenance:
Maintaining and repairing kitchen equipment and packaging machinery will be an ongoing expense.


7. Licenses and permits:
Annual or periodic license renewals and permit fees may need to be paid to maintain compliance with local and state regulations.

Trends & Challenges in a Homemade Snacks and Cookies Business

Trends in a
Homemade Snacks and Cookies Business

1.Increased demand for healthy snacks

2.Emphasis on transparency and clean ingredients
3.Rise of e-commerce

Challenges in a
Homemade Snacks and Cookies Business


2.Food safety regulations
3.Cost of ingredients
4.Marketing and distribution

Homemade Snacks and Cookies
Homemade Snacks and Cookies

Licenses needed for Homemade Snacks and Cookies Business 

United Kingdom (UK):


  • Business License 
  • Food Business Registration
  • Food Hygiene Certificate
  • Public Liability Insurance 
  • Environmental Health Inspection

United States (US):

  • Business License
  • Food Service Establishment Permit
  • Food Handler’s Permit
  • Sales Tax Permit
  • Cottage Food License

Some tips to help your Homemade Snacks and Cookies grow:

1. Develop unique flavors and products to stand out from competitors.
2. Utilize social media to showcase your products and engage with customers.
3. Offer seasonal or limited edition candies to create a sense of urgency and excitement.
4. Attend local events or farmers markets to increase visibility and reach new customers.
5. Provide exceptional customer service to build a loyal customer base.
6. Collaborate with other businesses or influencers to expand your reach.
7. Keep track of your finances and regularly review your expenses to ensure profitability.

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Homemade Snacks and Cookies

Find a good location for your Homemade Snacks and Cookies Business!

Tips on finding a good location for your Homemade Snacks and Cookies :


  • Research the local market:
    Look for areas with high foot traffic, such as shopping centers, malls, or downtown areas. Consider the demographic of the site and the demand for baked goods.


  • Look for affordable rent:
    Consider the cost of rent in the area you are considering. Then, look for areas with lower rent but are still accessible to your target market.


  • Check for zoning restrictions:
    Ensure your location is zoned for commercial use and there are no restrictions on the type of business you can operate in the area.


  • Consider the competition:
    Look for areas with fewer competitors or where your unique product can stand out.


  • Accessibility:
    Choose a location that is easily accessible to your target market. Consider parking, public transportation, and proximity to other businesses your customers may visit.


  • Visibility:
    Look for a location that offers good visibility to your business. For example, consider storefronts with large windows, outdoor signage, or busy streets.


Overall, finding a good location for your homemade cookies and snacks business requires research, planning, and consideration of various factors.

It’s essential to choose a location that is accessible, affordable, and provides good visibility to attract customers and ensure the success of your business.

Homemade Snacks and Cookies

Shall I go for a Homemade Snacks and Cookies franchise?

Whether or not to go for a homemade cookies and snacks franchise depends on several factors, including your experience in the food industry, your business goals, and the franchisor’s reputation and track record.

Here are some potential benefits and drawbacks to consider when evaluating a homemade cookies and snacks franchise opportunity:


  • Proven business model
  • Brand recognition
  • Training and support
  • Marketing and advertising
  • Access to supplies and ingredients



  • Costs
  • Limited flexibility
  • Restrictions
  • Competition


Some of the top Homemade Cookies and Snacks Franchises in the UK and USA:

Top Homemade Snacks and Cookies Franchises in the UK:

  • Millie’s Cookies
  • Ben’s Cookies
  • Biscuiteers


Top Homemade Snacks and Cookies Franchises in the USA:

  • Mrs. Fields
  • Great American Cookies
  • Insomnia Cookies
Homemade Snacks and Cookies

What are Healthy Snacks & Cookies made of? 

Healthy snacks and cookies are made of fresh, wholesome ingredients low in sugar and unhealthy fats. These snacks are often rich in fiber, protein, and essential nutrients, making them a nutritious alternative to store-bought snacks. 

Here are some snacks and cookies people buy in US and UK:

1. Kind Bars
These are gluten-free, non-GMO, and made with natural ingredients like nuts, dried fruits, and seeds.

2. Larabar
These are vegan, gluten-free, and made with minimal, whole-food ingredients.

These bars have simple, whole-food ingredients, such as egg whites, dates, and nuts.

4. Hippeas Organic Chickpea Puffs
These organic, gluten-free, and vegan snacks made from chickpea flour come in various flavors.

5. Skinny Pop Popcorn
This is a non-GMO, gluten-free, and dairy-free popcorn that is lightly salted and has no artificial flavors.

6. Saffron Road Crunchy Chickpeas
These are organic, gluten-free, and come in a variety of flavors.

7. Blue Diamond Almonds
These are gluten-free and vegan and come in a variety of flavors.

8. Bare Fruit Apple Chips
These are made from organic apples and come in various flavors.

9. Justin’s Almond Butter Packets
These portable almond butter packets are gluten-free, vegan, and made with natural ingredients.

10. That’s It Fruit Bars
These are vegan, gluten-free, and made with only two ingredients: fruit and puree.


Starting a healthy homemade snacks and cookies business can be lucrative in the US and UK markets. First, however, researching the market, identifying your target audience, and developing a unique brand and product offerings are vital.


Creating a solid business plan, acquiring necessary permits and licenses, and finding reliable suppliers and distributors are critical steps in establishing a successful business. However, entrepreneurs can create a profitable and fulfilling business in the healthy snacks and cookies industry with dedication and hard work.


Following these steps, you can set your Homemade Snacks and Cookies Business up for success and build a business that customers will love for years.

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A. Your goals for starting a healthy snacks and cookies business may include providing healthier snack options to consumers, building a successful and profitable business, and/or promoting a healthy lifestyle.

A. You should have experience in making and selling food products before starting a healthy snacks and cookies business. This includes knowledge of food safety regulations, culinary skills, and marketing and sales experience.

A. Your target market may be health-conscious consumers, busy professionals, or parents looking for healthy snacks for their children. You can reach them through various channels such as online marketplaces, social media, or local farmers’ markets.

A. You should research your competition and understand how your products stand out in terms of taste, quality, and nutritional value. You can differentiate yourself by offering unique and innovative flavors, high-quality ingredients, and transparent nutritional information.

 A. Your startup costs will depend on the scale of your business and the equipment and materials you need. You can finance your business through self-funding, small business loans, or outside investors. It is important to create a comprehensive business plan and budget to ensure you can sustain the business financially.

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