How to start a Handmade Products Business in UK USA (Business Plan)

Handmade Product Small Business Ideas

Do you have these questions in your mind?

  • How do I start a handmade product business?
  • Can a handmade business be profitable?
  • What type of business are handmade products?
  • What is the top-selling handmade item?


In this article, you will find answers to all your questions. So please grab a cup of coffee, and let’s get started.

Table of Contents

What is Handmade Products Business?

Handmade products businesses are ventures that involve creating and selling products that are made by hand rather than by a machine or mass-produced in a factory. These businesses typically produce unique and artisanal items, such as jewelry, pottery, textiles, woodworking, and other crafts.


Handmade product businesses can take many forms, from small-scale operations out of a home studio to larger enterprises with a team of artisans working in a dedicated space.

These businesses often prioritize quality, sustainability, and creativity, and many strongly emphasize using natural, locally sourced, or recycled materials.


Handmade products businesses can be advantageous, both creatively and financially. For many artisans, starting a handmade products business allows them to turn their passion for making into a profitable and sustainable career.

At the same time, customers often value handmade products for their uniqueness, quality, and personalized touch, making these businesses an appealing option for consumers looking for something unique and unique.

Market Insight: Starting a handmade products business can be a fulfilling and profitable venture. Whether you are in the US or UK, there is a growing demand for unique and personalized products that are made with care and attention to detail

Handmade Product Small Business Ideas

Types of Handmade Products Business Models

Several types of business models can be applied to a handmade product business. Here are some examples:

1. Direct-to-Consumer (D2C) Model:
In this model, the business sells its handmade products directly to consumers through its website or physical store without the involvement of intermediaries such as retailers or wholesalers. This can give the company more control over pricing, branding, and customer experience.

2. Wholesale Model:
In this model, the business sells its handmade products in bulk to retailers or distributors at a discounted price, who then resell them to consumers. This can help the business reach a broader customer base and increase sales volume, but it may also require the company to sacrifice some control over pricing and branding.

3. Subscription Model:
In this model, the business offers a subscription service where customers receive regular deliveries of handmade products regularly, such as monthly or quarterly. This can help the company generate recurring revenue and build a loyal customer base.

4. Custom Order Model:
In this model, the business offers customized handmade products made to order based on customer preferences. This can differentiate the company from competitors and provide a unique value proposition for customers.

5. Social Enterprise Model:
In this model, the business has a social or environmental mission and seeks to create a positive social impact through its handmade products. This can appeal to customers who prioritize sustainability and ethical business practices.


6. E-commerce model:
This model involves selling handmade products online through e-commerce platforms like Etsy, Amazon, or Shopify. It’s a popular model because it allows business owners to reach a global audience and reduce overhead costs.

Each business model has advantages and disadvantages, and choosing the one that aligns with your goals and resources is essential.

Pros and Cons of a Handmade Products Business

Here are some pros and cons of starting a handmade product business:



  • Creative expression
  • Personal fulfillment
  • Flexibility
  • Niche appeal
  • Sustainability



  • Time-consuming
  • Limited scalability
  • Competition
  • Price point
  • Cost of materials

Handmade Products Business Investment

The investment required and one-time setup costs for a handmade product business can vary widely depending on several factors, including the size and scope of the company, the types of products being produced, and the location and operational expenses.


Some potential costs associated with starting a handmade product business may include the following:


1. Materials and supplies:
Materials and supplies can be a significant expense depending on the type of products being produced.

2. Equipment and tools:
Equipment and tools may need to be purchased or rented depending on the production methods used.

3. Studio or workspace:
A physical workspace may be necessary for production, and associated expenses may include rent, utilities, and insurance.

4. Marketing and advertising:
Promoting the business and products may require investment in marketing and advertising efforts.

5. Legal and administrative costs:
Legal fees and administrative costs may be incurred for registering the business, obtaining necessary permits and licenses, and managing finances.

It isn’t easy to provide a specific figure for the investment required and one-time setup costs for a handmade product business, as they can vary widely depending on each company’s particular circumstances.

However, a business plan can help estimate the costs of starting and running a handmade product business.

Handmade Product Small Business Ideas

How much will you earn in Handmade Products Business?

The profit margins for handmade products in the US and UK can vary widely depending on the type of product, the business model, and the competition. Generally, profit margins for handmade products can range from 25% to 75%.


However, it’s important to note that many factors can affect profit margins, including the cost of materials, production time, shipping costs, overhead expenses, and pricing strategy.


For example, if you sell handmade jewelry, your profit margin may be higher if you use high-quality materials, charge a premium price, and sell through a direct sales model at craft fairs or other events.


On the other hand, if you are selling handmade home decor items, your profit margin may be lower due to higher material and production costs.

Calculating your costs carefully and determining a pricing strategy that allows you to make a reasonable profit while remaining competitive in the market is essential. Finding the optimal balance between pricing and profit margins may require some trial and error.

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Handmade Product Small Business Ideas

Checklist of Equipment Needed for Handmade Products Business

The equipment required for a handmade product business can vary depending on the product type and the production methods used. However, some essential equipment that may be needed for most handmade product businesses include:

1. Worktable or workspace:
A dedicated workspace for creating and assembling handmade products.

2. Tools:
Tools such as scissors, rulers, cutting mats, needles, and pliers, depending on the products you produce.

3. Materials:
Raw materials such as fabrics, yarn, beads, paper, and other supplies are required for production.

4. production equipment:
Depending on your product, equipment may include sewing machines, looms, die-cutting machines, or other machinery required for production.

5. Packaging and shipping supplies:
Packaging materials such as boxes, bags, and tissue paper, and shipping supplies such as postage labels, tape, and scales.

6. Inventory management software:
Software to track inventory, orders, and customer data, such as QuickBooks or Shopify.

7. Safety equipment:
Safety equipment includes gloves, goggles, and masks for handling potentially hazardous materials.

8. Display equipment:
Depending on your sales channels, display equipment such as tables, racks, or shelves for showcasing your products.

9. Marketing and branding materials:
Business cards, packaging materials with your brand name and logo, and other marketing materials to promote your business.

It’s essential to assess the specific needs of the handmade product business and determine which equipment is necessary for efficient production and quality products.

Handmade Product Small Business Ideas

Types of Staff Needed to start Handmade Products Business

The types of staff needed to start a handmade products business will depend on the size and scope of the business, as well as the specific roles and responsibilities required to operate the business.

Here are some common roles that may be needed:

1. Founder/Owner:
The founder or owner is responsible for creating and overseeing the vision and direction of the business.

2. Designer:
A designer is responsible for creating unique and attractive designs for the products.

3. Production Manager:
A production manager is responsible for overseeing the manufacturing process, ensuring that production runs smoothly, and managing inventory.

4. Marketing Manager:
A marketing manager is responsible for creating and implementing marketing strategies to promote the business and its products.

5. Sales Manager:
A sales manager is responsible for managing sales and distribution channels, including online and offline sales.

6. Customer Service Representative:
A customer service representative is responsible for addressing customer inquiries, concerns, and complaints, and ensuring customer satisfaction.

7. Administrative Staff:
Administrative staff may be required to perform tasks such as bookkeeping, payroll, and office management.

Depending on the size and complexity of the business, it may be possible for one person to take on multiple roles. In some cases, it may also be possible to outsource certain functions, such as marketing or accounting, to third-party providers.

Ultimately, the specific roles and staff needed will depend on the needs of the business and the resources available.

Trends & Challenges in the Handmade Products Business

Here are some current trends and challenges in the handmade product business:

1. Sustainability
2. Personalization
3. E-commerce
4. Social media
5. Collaborations

1. Competition
2. Rising costs
3. Time management
4. Scaling the business
5. Intellectual property

Handmade Product Small Business Ideas

List of services in a Handmade Products Business 

The products and services offered by a handmade product business can vary widely depending on the specific skills and expertise of the business owner. Here are some examples of potential products and services that a handmade product business may offer:


Here are some handmade products that people purchase in the US and UK:



  • Jewelry – including necklaces, bracelets, earrings, and rings

  • Home decor – including wall art, ceramics, textiles

  • Clothing – including hand-sewn garments, hats, accessories

  • Stationery – including cards, notebooks, journals

  • Toys and games – including puzzles, stuffed animals, board games

  • Pet accessories – including collars, leashes, beds

  • Candles and home fragrances – including scented candles, diffusers

  • Pottery – including handcrafted bowls, mugs, vases

  • Beauty and personal care – including soap, lotion, perfume

  • Woodwork – including furniture, cutting boards, home accessories

  • Glassware – including hand-blown glassware, stained glass

  • Leather goods – including handbags, wallets, belts

  • Knit and crochet items – including scarves, hats, blankets

  • Food and drink – including baked goods, preserves, artisanal beverages

  • Prints and illustrations – including hand-drawn art prints and paintings.

Please note that the popularity of handmade products can vary over time and by location, and this list is not exhaustive. Therefore, it’s essential to research your target market and product demand before starting a handmade products business.

It’s essential to focus on the products and services that align with the business owner’s skills and interests and have a strong market demand to ensure long-term success.

Handmade Product Small Business Ideas

Service Rate Card of Handmade Products Business 

The service rates for handmade products in the UK and USA will vary depending on a range of factors, including location, competition, and local regulations. The pricing of handmade products can also be influenced by factors such as the cost of materials, the level of customization required, the complexity of the design, and the time required to create the product.


In general, handmade products tend to be more expensive than mass-produced products due to the unique design and craftsmanship involved in creating them.

However, the pricing of handmade products can vary widely depending on the type of product and the market demand for that product.


In addition to these factors, the location of the business can also have an impact on pricing. For example, businesses located in areas with higher living expenses or higher taxes may have to charge higher prices to cover their costs. Similarly, businesses located in areas with high competition may need to adjust their prices to remain competitive in the market.


Finally, local regulations can also impact the pricing of handmade products. For example, businesses may be required to obtain certain licenses or permits to operate in certain areas, and these may come with associated costs that need to be factored into the pricing of the products.


Overall, it’s important for handmade product businesses to carefully consider all of these factors when setting their pricing strategy to ensure that they are able to cover their costs while remaining competitive in the market.

If you're interested in starting a handmade products business in the USA or UK, here are some key steps you can take to get started:

1. Identify your niche
2. Develop a business plan
3. Register your business
4. Set up your workspace
5. Develop your brand
6. Market your products
7. Manage your finances

Handmade Product Small Business Ideas

Licenses in a Handmade Products Business 

The licenses and permits required to operate a handmade products business in the US and UK may vary depending on the location and type of business.


Here are some standard licenses and permits you may need:



1. Business license:
A general business license is required in most states to operate a business.


2. Sales tax permit:
A sales tax permit is required to collect and remit sales tax on taxable items sold in most states.


3. Home-based business permit:
You may need a home-based business permit if you operate your handmade products business from home


4. Zoning permit:
If you operate your handmade products business from a commercial space, you may need a zoning permit to ensure your business complies with local zoning regulations.


5. Federal and state tax ID numbers:
You may need to obtain a federal employer identification number (EIN) and state tax ID numbers for tax purposes.


6. VAT registration (UK):
You need to register for Value Added Tax (VAT) if your business has a turnover of over £85,000.


7. Insurance:

You may need to take out insurance policies such as public liability insurance and product liability insurance to protect your business.


8. Permits and licenses:
Depending on the type of handmade products you produce, you may need to obtain special permits or licenses from regulatory bodies, such as the Health and Safety Executive (HSE) or the Food Standards Agency (FSA).


It’s essential to research the licenses and permits required for your business and location and obtain them before starting operations to avoid legal issues.

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Handmade Product Small Business Ideas

Where to sell your Handmade Products

Here are some top platforms, sites, B2B marketplaces, offline stores, and websites to sell handmade products in the USA and UK:

Etsy – 

The world’s largest online marketplace for handmade and vintage items, with millions of active buyers and sellers. Sellers can set up their own shops and sell their products through the platform. 


Handmade at Amazon – 

A separate section of Amazon’s website dedicated to handmade goods, featuring a curated selection of high-quality handmade items. Sellers must apply to be part of the program and go through a verification process. 


Local Markets and Craft Fairs –

In-person markets and craft fairs can be a great way to sell handmade products, meet customers face-to-face, and network with other artisans. Local markets and craft fairs can be found through community listings and event websites.

Shopify – 

A popular e-commerce platform that allows sellers to create their own online stores and sell their products directly to customers. Shopify offers a variety of tools and features to help sellers manage their inventory, process payments, and track their sales. 


Notonthehighstreet – 

A curated online marketplace featuring unique and personalized gifts from independent sellers across the UK. Sellers must apply to sell on the platform and go through a vetting process. 


Folksy – 

An online marketplace dedicated to British craftsmanship, featuring handmade products from independent sellers across the UK. Sellers can create their own shops and sell their products through the platform.


Made by Hand Online – 

An online marketplace featuring a curated selection of handmade products from British artisans. Sellers must apply to be part of the platform and go through a selection process. 


Handmade Product Small Business Ideas

Crafting Creativity: Meet the Exceptional Artisans



Jessica Kramer – 
Jewelry designer based in San Diego, California. Her company is called “The Naked Bird,” and she creates unique, handcrafted jewelry using a variety of materials.

Her website is, and she can be found on Instagram @thenakedbirdjewelry.


Jack Poust –
Pottery maker based in Raleigh, North Carolina. His company is called “Poust Pottery,” and he creates beautiful, functional pottery pieces for everyday use.

His website is, and he can be found on Instagram @poustpottery.


Kendra Benson –
Textile artist based in Portland, Oregon. Her company is called “Fractal Flora,” and she creates stunning, hand-dyed silk scarves and wall hangings inspired by nature.

Her website is, and she can be found on Instagram @fractalflorastudio.


Emily McDowell –
Greeting card and stationery designer based in Los Angeles, California. Her company is called “Emily McDowell Studio,” and she creates witty, heartfelt cards and gifts that celebrate the human experience.

Her website is, and she can be found on Instagram @emilymcdowell_.


Ben Jordan –
Leatherworker based in Austin, Texas. His company is called “Byndle Leather Co.,” and he creates beautifully crafted leather goods, including wallets, bags, and accessories.

His website is, and he can be found on Instagram @byndleleatherco.



Natasha Coverdale –
Knitwear designer based in Glasgow, Scotland. Her company is called “Natasha Coverdale Knitwear,” and she creates hand-knit garments and accessories using traditional techniques.

Her website is, and she can be found on Instagram @natashacoverdaleknitwear.


Jack Lennie –
Furniture maker based in Bristol, England. His company is called “Jack Lennie Designs,” and he creates unique, handcrafted furniture pieces using sustainable materials.

His website is, and he can be found on Instagram @jacklenniedesigns.


Tamara Williams –
Ceramicist based in Bath, England. Her company is called “Tamara Williams Ceramics,” and she creates beautiful, functional pottery pieces using a variety of techniques.

Her website is, and she can be found on Instagram @tamarawilliamsceramics.


Rosie Ablewhite
Printmaker based in East Sussex, England. Her company is called “Rosie Ablewhite Prints,” and she creates colorful, hand-printed linocut prints inspired by nature and everyday life.

Her website is, and she can be found on Instagram @rosieablewhiteprints.


Jessica Dance –
Textile artist based in London, England. Her company is called “Jessica Dance,” and she creates whimsical, hand-knitted objects and installations using natural materials.

Her website is, and she can be found on Instagram @jessicadanceartist.


Starting a handmade products business can be a fulfilling and rewarding venture. You can turn your passion into a successful business with the right skills, resources, and strategies.

There are many benefits to starting a handmade products business, including the ability to create unique and personalized products, the flexibility to work from home, and the potential for high-profit margins.

However, knowing the challenges and costs associated with this type of business is essential.

By following the tips and guidelines outlined in this article, you can increase your chances of success and grow your handmade products business in the USA, UK, or any other location.

Want to Save Time in your Business Launch?

  • How to Create a Business Plan
  • What is Market Research, USP, Niche & Positioning
  • How to find a suitable name for your business
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  • How to Register Your Business
  • How to Register for Taxes
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  • Buying an Old Business Vs Franchisee Vs Own Brand from Scratch

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A. The price of handmade products should take into account the cost of materials, labor, and any overhead costs such as marketing or packaging. It’s also important to consider the market and what competitors are charging for similar products.

A. Handmade products can be sold online through platforms such as Etsy, Shopify, or Amazon Handmade. They can also be sold in local markets, craft fairs, or brick-and-mortar shops that specialize in handmade products.

A. Social media is a powerful tool for promoting a handmade product business. Creating a strong online presence through platforms such as Instagram, Facebook, and Pinterest can help build a following and attract customers. Participating in craft fairs or local markets can also help increase visibility and attract new customers.

A. It’s important to have a clear return and refund policy in place and communicate it clearly to customers. Consider offering a grace period for returns or exchanges, and have a process in place for handling damaged or defective products.

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